Head of Digital Marketing

Multinational Company; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading multinational organization in Madrid seeks a Marketing Manager to develop and execute marketing strategies that align with business goals. The ideal candidate will have over 5 years of experience in dynamic environments, strong skills in communication and data analysis, and a robust understanding of digital marketing and customer engagement strategies. This role offers opportunities for impactful marketing leadership.

Formación

• 5+ years’ experience in dynamic marketing roles.
• Demonstrable experience in multi-channel campaigns including digital advertising.
• Solid experience in market research to enhance value propositions.

Responsabilidades

• Define and implement marketing strategies aligned with company objectives.
• Conduct market research and analyze consumer behavior trends.
• Establish and analyze key performance metrics for optimization.

Conocimientos

Market research

Data analysis

Communication skills

Customer lifecycle strategies

Digital advertising

Educación

University degree in Marketing or related studies

Master's degree

Herramientas

CRM software

Content Management Systems

Google Analytics

Descripción del empleo

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

The candidate will be responsible for defining, implementing and monitoring marketing strategies to achieve the company's objectives. To make it possible, he or she will :

• Be able to conduct market research, analyze customer trends and data to understand target consumer behavior
• Establish key performance metrics, create and analyze KPIs.
• Analyze results and adjust action plans to optimize strategy.
• Detect market threats and develop actions to manage them appropriately.
• Coordinate projects inside the organization and managing external partners, suppliers or consultants.

Qualifications

• University degree in Marketing, Advertising or Related studies. Master’s degree may be preferred
• 5+ years’ experience in marketing in highly dynamic companies with an excellent “go-to-market” operating in competitive environments (Retail, Consumer Goods, services)
• Demonstrable experience inmarketing traditional, digital advertising and multi-channel campaigns (social media, influencers, SEO / SEM and Google Analytics strategies).
• Solid experience in market researches and data analysis to improve the value proposition and offering.
• Familiarized with customer life-cycle / customer journey strategies.
• In-depth knowledge of CRM software and Content Management Systems.
• Proven results in customer acquisitions and loyalty strategies developed for B2C businesses.