Head of Consumer Marketing - Fashion Growth & Loyalty

All We Wear Group; Madrid; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A global fashion group in Madrid is seeking a Head of Consumer Marketing to lead 360 marketing strategies for its brands. You will manage initiatives to drive consumer loyalty and brand awareness, while overseeing a team and optimizing marketing budgets. The ideal candidate should have over 6 years of experience in marketing within the fashion or retail sector, alongside strong communication skills and a passion for innovation in the field.

Servicios

Great international working environment

Corporate Offices with canteen and parking

Flexible working hours

Remote Work on Fridays

Flexible benefits

Discount on the brands of the Group

Formación

• 6+ years of experience in marketing, brand management, or trade marketing within retail, fashion, beauty, or luxury environments.
• High level of Spanish and English (min. C1), both spoken and written. French and/or German is a plus.
• Ability to work under pressure, managing multiple deadlines in a fast-paced environment.

Responsabilidades

• Define and execute the 360° brand strategy across all consumer touchpoints.
• Lead consumer acquisition and retention initiatives, including trade marketing and in-store activations.
• Analyze consumer data and market trends to optimize strategies and assess ROI.
• Manage and develop a team of 5, providing guidance and performance insights.

Conocimientos

Marketing experience

Analytical mindset

Project management

Bilingual (Spanish and English)

Communication skills

Educación

Bachelor’s degree in Marketing, Communications, Business, or a related field

Herramientas

Microsoft Office

Google Workspace

Descripción del empleo

A global fashion group in Madrid is seeking a Head of Consumer Marketing to lead 360 marketing strategies for its brands. You will manage initiatives to drive consumer loyalty and brand awareness, while overseeing a team and optimizing marketing budgets. The ideal candidate should have over 6 years of experience in marketing within the fashion or retail sector, alongside strong communication skills and a passion for innovation in the field.