Growth Marketing Manager

PulseMediaNL; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading marketing agency is seeking a Growth Marketing Manager to drive scalable growth through data-driven strategies. The ideal candidate will have over 5 years of experience in performance marketing, a strong grasp of data analysis tools, and excellent communication skills. Responsibilities include developing marketing strategies, optimizing user acquisition, and analyzing campaign performance. This role offers a competitive salary, remote flexibility, and opportunities for professional development.

Servicios

Competitive salary and performance-based bonuses

Remote flexible working environment

Opportunities for professional development and growth

Formación

• 5+ years of experience in growth marketing or digital strategy with a track record of driving growth.
• Strong expertise in data analysis and marketing automation platforms.

Responsabilidades

• Develop and implement comprehensive growth marketing strategies.
• Lead A/B testing and experimentation programs.
• Analyze campaign performance to derive actionable insights.

Conocimientos

Data analysis

Performance marketing

Communication skills

Project management

Educación

Bachelor's degree in Marketing, Business, Statistics or related field

MBA or advanced certification

Herramientas

Google Analytics 4

SQL

Google Ads

Meta Ads Manager

CRM platforms (e.g., HubSpot, Salesforce)

Descripción del empleo

Job Description

The Growth Marketing Manager plays a pivotal role in driving scalable, data-driven growth for PulseMediaNL. This high-impact position is responsible for designing, executing, and optimizing end-to-end marketing strategies that accelerate customer acquisition, engagement, and retention across digital channels. Leveraging a deep understanding of user behavior, performance analytics, and emerging marketing technologies, the Growth Marketing Manager will lead cross-functional initiatives to identify high-leverage growth opportunities, test innovative campaigns, and scale successful tactics. This role sits at the intersection of marketing, product, and data science, requiring a strategic mindset, analytical rigor, and a relentless focus on ROI. By continuously iterating on acquisition funnels, conversion rates, and lifecycle marketing, the Growth Marketing Manager ensures sustainable, measurable growth aligned with business objectives.

Responsibilities

• Develop and implement comprehensive growth marketing strategies across paid, organic, and performance channels (e.g., SEO, SEM, email, social, content, referral programs).
• Lead A / B testing and experimentation programs to optimize user acquisition, onboarding, conversion, and retention metrics.
• Collaborate with product, engineering, and data teams to implement tracking, attribution models, and growth loops.
• Analyze campaign performance using tools like Google Analytics, Mixpanel, and CRM platforms to derive actionable insights.
• Manage and optimize paid media campaigns (Google Ads, Meta, LinkedIn, programmatic) with a focus on CAC, LTV, and ROAS.
• Build and scale automated marketing workflows (e.g., drip campaigns, re-engagement sequences) using marketing automation platforms.
• Monitor competitive landscape and market trends to identify new growth levers and opportunities.
• Present performance reports and strategic recommendations to senior leadership on a regular basis.
• Own the customer journey from awareness to advocacy, ensuring seamless experiences across all touchpoints.
• Stay ahead of industry best practices and emerging tools in growth marketing, AI-driven personalization, and predictive analytics.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; MBA or advanced certification preferred.
• 5+ years of experience in growth marketing, performance marketing, or digital strategy, with a proven track record of driving scalable growth.
• Expertise in data analysis and proficiency with tools such as Google Analytics 4, SQL, Google Ads, Meta Ads Manager, and CRM platforms (e.g., HubSpot, Salesforce).
• Strong understanding of attribution models, funnel optimization, and customer lifetime value (LTV) metrics.
• Experience with marketing automation platforms (e.g., Marketo, ActiveCampaign, Klaviyo) and experimentation frameworks (e.g., Optimizely, VWO).
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, agile environment.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to translate data into clear, strategic recommendations and drive cross-functional alignment.
• Familiarity with product-led growth (PLG) models and SaaS marketing ecosystems is highly advantageous.

Benefits

• Competitive salary and performance-based bonuses.
• Remote Flexible working environment.
• Opportunities for professional development and growth.