Global Brand Copy Lead – Senior Copywriter (Barcelona)

OLIVER; Barcelona; On-site; EUR 55,000 - 75,000; Full time

Job summary

OLIVER, part of The Brandtech Group, is seeking a Senior Copywriter to shape the global voice for four leading pet care brands. Based in Barcelona on-site, you will collaborate with a Senior Art Director to translate insights into bold storytelling and memorable campaigns.

You'll define TOV and messaging hierarchies, craft multi-format copy for brand films, digital, retail, and e-commerce, and develop global toolkits for markets worldwide. Fluent Spanish and English are required.

Qualifications

• 6+ years of copywriting experience in top-tier agencies.
• Portfolio showcasing big conceptual thinking, brand manifestos, and master campaign platforms.
• Experience on FMCG/CPG, Pet Care, or consumer lifestyle brands is highly desirable.
• Experience building global master toolkits, campaign playbooks, and multi-channel platforms.
• Collaborative mindset with an Art Director/Copywriter duo in client workshops.
• Native or fluent bilingual Spanish and English copy skills are required.

Responsibilities

• Partner with a Senior Art Director to conceive, develop, and pitch big platform-level campaign ideas and master concepts for global briefs.
• Define, elevate, and document Tone of Voice, messaging hierarchies across four brands.
• Write and structure global master toolkits, campaign playbooks, and copy guidelines for regional adaption.
• Craft headlines and body copy across touchpoints including brand films, digital, social, retail/POS, print, and e-commerce.
• Confidently present creative thinking and rationale to the client's Global Brand Directors.
• Collaborate with Strategy and Account teams to interrogate briefs, push creative boundaries, and ensure strategic alignment.
• Mentor junior talent and contribute to a high-performance creative culture.

Skills

Copywriting

Concept development

Bilingual Spanish/English

Tools

AI platforms

Job description

OLIVER, part of The Brandtech Group, is seeking a Senior Copywriter to shape the global voice for four leading pet care brands. Based in Barcelona on-site, you will collaborate with a Senior Art Director to translate insights into bold storytelling and memorable campaigns.

You'll define TOV and messaging hierarchies, craft multi-format copy for brand films, digital, retail, and e-commerce, and develop global toolkits for markets worldwide. Fluent Spanish and English are required.