Food Ventures Global AFH Marketing Manager

PepsiCo Deutschland GmbH; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A global food company is seeking an Away From Home (AFH) Marketing Manager. This pivotal role focuses on executing food growth initiatives, facilitating impactful marketing programs, and managing the AFH marketing budget effectively. The ideal candidate will possess 7-10 years of experience in the food and beverage sectors, demonstrate strong project management and relationship skills, and be adept in cross-functional collaboration. This position offers opportunities to work with key strategic customers and drive brand equity.

Formación

• 7-10 years of experience in Food and Beverage categories.
• Strong marketing experience at Management level.
• Experience in marketing communication development.

Responsabilidades

• Partner with markets to execute growth strategy.
• Lead execution of strategic customer meetings.
• Drive impactful BTL marketing programs.

Conocimientos

Project management

Strong customer relationship management

Creativity

Cross-functional collaboration

Descripción del empleo

Overview

Are you passionate about transformation and bringing bold ideas to life? Join us as Away From Home (AFH) Marketing Manager in Global Food Ventures, a dynamic team driving PepsiCo’s shift from snacks to meals.

Reporting to the AFH Marketing Director, you’ll help execute breakthrough innovations across key markets (Western Europe, China, Mexico), focusing on Lay’s and Doritos. The Away-From-Home (AFH) channel is central to our growth, with initiatives ranging from food trucks and ghost kitchens to partnerships with operators like Subway and Pret A Manger. You’ll also support global activations at events like FIFA, UCL, and Formula 1.

This role requires strong marketing, project management, and commercial skills, plus creativity and the ability to work cross-functionally with global teams, customers, and agencies.

Responsibilities

Accountabilities:

• Partner with local anchor markets (Food Ventures, AFH and Marketing) to execute the foods growth strategy and support execution and deployment of key initiatives
• Support key strategic customers by leading execution in line with strategic priorities and the execution of critical meetings such as Top-to-Tops, Innovation Showcases and RFP’s
• Define and drive impactful BTL marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in markets to drive incidence, traffic and brand equity
• Support the AFH Marketing Director by being a prime mover of key projects such as Doritos Loaded and Flamin’ Hot, effectively collaborating within the matrix to ensure critical timelines are met
• Support the AFH Marketing Director and Anchor Markets on execution of Doritos Loaded at Formula 1 events across the globe
• Facilitate best practice sharing across markets and team to help further the foods transformation agenda
• Work with Global Insights to develop monthly brand tracking for AFH across Lay’s and Doritos as well as with our Innovation Platforms (eg. Doritos Loaded)
• Lead development and deployment of global toolkits with sign off from GFG brand owners and legal/regulatory
• Own the AFH Foods ADA portal, maintaining updated information and communication our to our AFH and Food Ventures community
• Manage the AFH marketing budget and POs and be a key onpoint for agencies and vendors.

Qualifications

Functional:

• Proven track record of successfully managing multiple brand & consumer engagement programmes
• Strong functional marketing experience at a Marketing Manager level (or strong Senior Brand Manager) with a track record of delivering successful Marketing Campaigns and delivering AOP
• Strong Customer/Trade marketing experience with demonstrable customer relationship management
• Good experience and understanding of PepsiCo systems and processes in relation to marketing communication development and innovation development and execution.

Leadership:

• Agility: Ability to adapt style and approach to the ever-changing business environment as well as being able to take complex information and simplify to garner consent and move quickly
• Execution: Ability to bring energy, enthusiasm, and inspiration to motivate others to action and ensure critical projects are managed through the system on time and in budget.
• Relationships: Ability to build and maintain trusting relationships both across multidisciplinary teams within PepsiCo and with customers.

• Ideally 7-10 years experience within Food and Beverage categories
• Understanding of the Away From Home (AFH) channel and how to win
• Experience working on new product development and go-to-market strategies
• Experience working in global or regional roles with cross-market coordination.
• Ability to translate brand strategy into compelling consumer experiences
• Skilled in managing multiple projects simultaneously.