Estratega de Contenido y Medios Digitales

Placements24; Mérida; On-site; EUR 13,000 - 22,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional growth

Paid time off

Industry events

Job summary

Placements24 in Mérida, MX is seeking a creative Especialista en Contenido y Relaciones con Medios Digitales to craft digital content and manage media relations. You will drive brand awareness through SEO-driven content, social platforms, and influencer partnerships.

We value proactive, highly creative communicators with strong storytelling and digital analytics skills, capable of expanding the brand’s online presence in a vibrant startup environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
• 2-5 years of experience in digital content creation, social media management, or digital PR.
• Proven ability to create high-quality, engaging digital content.
• Strong understanding of SEO, SEM, and social media marketing principles.
• Experience with CMS and social media tools.
• Excellent written and verbal Spanish; English a plus.

Responsibilities

• Develop and execute a comprehensive digital content strategy across website, blog, social media, and email.
• Create engaging and SEO-optimized written, visual, and video content.
• Manage and grow the company’s social media presence and community.
• Identify and cultivate relationships with digital media outlets, bloggers, and influencers.
• Pitch content ideas and secure online media coverage and collaborations.
• Monitor trends, online conversations, and digital PR opportunities.
• Analyze content performance metrics and adjust strategies for best results.
• Collaborate with marketing to ensure brand consistency across channels.

Skills

Content creation

SEO knowledge

Social media management

Digital PR

Analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

CMS platforms

Social media management tools

Job description

Placements24 in Mérida, MX is seeking a creative Especialista en Contenido y Relaciones con Medios Digitales to craft digital content and manage media relations. You will drive brand awareness through SEO-driven content, social platforms, and influencer partnerships.

We value proactive, highly creative communicators with strong storytelling and digital analytics skills, capable of expanding the brand’s online presence in a vibrant startup environment.