EMEA Channel Development Manager (Marketing)

Michael Page; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global cleaning equipment leader in Madrid is seeking a dynamic Marketing & Channel Development professional to drive lead generation and collaborate with sales teams across the EMEA region. The ideal candidate must have experience in executing multi-channel marketing initiatives and leveraging CRM data for insights. This role offers a hybrid work model, competitive package, and opportunities for professional growth within a collaborative environment.

Servicios

Hybrid work model

Health insurance

Competitive package

Opportunities for growth

Formación

• Experience in executing lead generation strategies tailored to EMEA markets.
• Proficient in using Microsoft Dynamics for data-driven insights.
• Ability to coordinate marketing activities and support sales enablement.

Responsabilidades

• Coordinate and execute marketing activities aligned with strategy.
• Drive lead acquisition through integrated multi-channel campaigns.
• Design and execute customer engagement initiatives.

Conocimientos

Lead generation strategies

Multi-channel marketing campaigns

Data analysis for CRM

Customer engagement initiatives

Sales process efficiency

Herramientas

Microsoft Dynamics

Descripción del empleo

Company Profile

• Global recognized company and leader of the cleaning industry.
• Experience and background in B2B companies.

The company is a global leader in designing and manufacturing sustainable cleaning equipment, including mechanized floor scrubbers, sweepers, and autonomous cleaning robots.

Your Mission

Reporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:

• Local Sales Leaders and Commercial Teams
• The Product Management, Customer Experience, and Global Marketing Operations Teams

You will also have a dotted‑line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.

Marketing & Channel Development

Coordinate and execute marketing activities aligned with the strategy and support sales enablement and channel development through targeted marketing initiatives.

Lead Generation & Channel Development

• Create and execute comprehensive lead generation strategies tailored to each EMEA market.
• Drive lead acquisition through multi‑channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
• Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data‑driven recommendations for continuous improvement.
• Support indirect business growth through programs such as the Dealer Program – defining criteria, benefits, and performance metrics.
• Manage third‑party agencies and suppliers to ensure flawless execution and continuous optimisation based on KPIs (Conversion Rate, CPL, ROI, etc.).

Product Launch Excellence

• Make every product launch stand out with targeted communication materials, impactful go‑to‑market campaigns, and lead generation plans that enhance awareness and drive conversion.
• Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.

Customer Engagement

• Design and execute customer engagement initiatives (webinars, events, digital campaigns) – before, during, and after the event.
• Bring creative ideas to boost customer interaction and strengthen brand loyalty.
• Monitor qualitative and quantitative results to measure impact and ROI.

Sales Process Efficiency

• Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.
• Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data‑driven recommendations for continuous improvement.

Benefits

• Work in a multicultural environment where innovation meets purpose.
• Lead and inspire a network of local Business Marketers across EMEA.
• Be part of a team that values collaboration, creativity, and continuous learning.
• Play a pivotal role in shaping the future of customer and channel engagement across EMEA.
• Hybrid work model, competitive package, and real opportunities for growth.
• Working from home on Mondays and Fridays.
• Offices in Pozuelo de Alarcón.
• Health insurance.