Director AI Search & Visibility

Novartis; Barcelona; Hybrid; EUR 84,000 - 157,000; Full time

Benefits offered by this job

Performance-based bonus

Flexible hybrid working options

Parental leave (minimum 14 weeks)

Job summary

Novartis AG in Barcelona is seeking a Director of AI Search and Visibility to maximize the discoverability of content across AI-powered and traditional search ecosystems. You will define and drive SEO, GEO, and AI search strategies, ensuring content is structured and distributed for optimal performance.

You will lead cross-functional teams, partner with Content and Omnichannel groups, and track AI search visibility metrics while ensuring governance and brand alignment.

Qualifications

• 10–12 years of relevant experience in technology development.
• Strong experience with search engine optimisation.
• Experience working in Agile delivery models with backlog management and sprint planning.
• Strong stakeholder management and communication skills with the ability to influence senior leaders.
• Proven ability to lead cross-functional teams in global or multi-market environments.
• Excellent facilitation and executive-level communication skills and driving decisions.

Responsibilities

• Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring visibility in traditional search engines and AI-driven discovery platforms.
• Establish and implement GEO (Generative Engine Optimization) principles to surface content effectively for AI systems.
• Optimize content structure, tagging, and taxonomy for machine readability and reusability.
• Collaborate with Content, Web, and Omnichannel teams to ensure content is search-optimized by design.
• Define and track AI search visibility metrics including presence in LLM-generated responses and search rankings.
• Lead experimentation and innovation in AI search, including prompts, structured content, and discovery formats.
• Partner with Data & Analytics to integrate search insights into omnichannel planning and strategy.
• Ensure alignment with compliance, governance, and brand standards in optimization activities.
• Build internal capability and awareness around AI search trends, risks, and opportunities.

Skills

SEO strategy

AI search

GEO

Agile delivery

Stakeholder management

Cross-functional leadership

Executive communication

Job description

Salary Range:

€84,400.00 - €156,800.00

Job Description Summary

Director, AI Search and Visibility

#LI-Hybrid
Location: Barcelona
Relocation Support: Yes

Are you ready to reimagine medicine for patients?

A new role has been created as part of our Customer Experience and Content Team. The Director AI Search and Visibility will be accountable for maximizing the visibility, discoverability, and relevance of Novartis content across AI-powered search ecosystems and traditional search environments. The role focuses on defining and executing the organization’s Search Engine Optimisation (SEO), GEO, and AI search strategy, ensuring that content is structured, optimized, and distributed to perform effectively across search engines, LLMs, and emerging discovery platforms.

Job Description

Key Responsibilities:

• Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring strong visibility in both traditional search engines and AI-driven discovery platforms (LLMs, assistants, generative search).
• Establish and implement GEO (Generative Engine Optimization) principles to improve how Novartis content is surfaced, interpreted, and reused by AI systems.
• Optimize content structure, tagging, and taxonomy to ensure machine readability, modularity, and reusability across search and omnichannel ecosystems.
• Partner with Content, Web, and Omnichannel teams to ensure all content is search-optimized by design , not retrofitted.
• Define and track AI search visibility metrics , including presence in LLM-generated responses, featured content surfaces, and search rankings.
• Lead experimentation and innovation in AI search , including prompt optimization, structured content frameworks, and emerging discovery formats.
• Collaborate with Data & Analytics teams to integrate search performance insights into omnichannel planning and content strategy.
• Ensure alignment with compliance, governance, and brand standards in all search and AI-related optimization activities.
• Build internal capability and awareness around AI search trends, risks, and opportunities , positioning Novartis as a leader in this space.

Essential Requirements:

• 10–12 years of relevant experience in technology development.
• Strong experience with search engine optimisation
• Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.
• Proven ability to lead cross-functional teams in global or multi-market environments.
• Excellent facilitation and executive-level communication skills and driving decisions

Benefits & Rewards

• In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.
• The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.
• In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
• In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process.
• You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.
• Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.

Expected Annual Base Salary Range for role: 84,400.00 - 156,800.00 EUR

The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.

Read our brochure to learn more about our global total rewards offering:

https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf

Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people working together—collaborating, supporting, and inspiring one another to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Skills Desired

Brand Analysis, Brand Awareness, Commercial Excellence, Cross-Functional Collaboration, Customer Engagement, Customer Insights, Digital Marketing, Influencing Skills, Inspirational Leadership, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management, Thought Leadership, Trend Analysis