Digital Strategist

Santander USA; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A global bank is seeking a Senior Digital Media Strategist based in Madrid. The selected candidate will design cutting-edge digital media strategies, manage negotiations with digital partners, and ensure the successful execution of campaigns across multiple channels. Ideal candidates will have 7-10 years of experience in digital strategy, a deep understanding of the Spanish market, and fluency in English. This role offers a competitive reward package and a focus on professional development and well-being.

Servicios

Global wellness programme

Parental leave

Childcare support

Volunteer opportunities

Formación

• 7-10 years of experience in digital media strategy.
• Fluent in English.
• Proven digital performance indicators knowledge.

Responsabilidades

• Design digital media strategies and ensure their execution.
• Define partner mix and manage negotiations with digital partners.
• Collect business requirements to optimize multichannel strategies.

Conocimientos

Digital planning expertise

Understanding of Spanish market

Leadership

Strategic thinking

Analytical thinking

Proactivity

Presentation skills

Herramientas

Google Ads

Meta Business Manager

TikTok Ads

Flash Talking

Moat

Descripción del empleo

Digital Strategist Country: Spain

Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.

This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

As a Senior Digital Media Strategist Manager, you will be responsible for bringing innovation to the plans, staying in touch with digital industry, assessing consumer & competitive trends.

You will have the responsibility to set the right dynamic within the Santander digital team by ensuring the planning of the digital brand awareness campaigns (SEO, SEM, Web, iVideo, search, social media, programmatic, etc) on time and in line with internal controls, constantly looking for efficiencies and synergies across touchpoints with consumers.

THE DIFFERENCE YOU MAKE

Santander is looking for a Digital Strategist based out of Madrid.

We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

• Design best in class digital media strategies to achieve brands’ business objectives, constantly looking for efficiencies, ensuring harmony between online & offline vehicles (as well as with other teams such as marketing, data, market technologist) and within digital mix.
• Be responsible for defining the right partner mix, buying model, reporting needs definition and delivery.
• Support purchasing team in negotiations with main digital partners and directly manage negotiations with delegated digital partners.
• Bring innovation by staying in touch with digital industry trends and partnering with Media vendors and tech partners for the execution of the Plan. Main point of contact for external partners.
• Be responsible for the management of the team generating a solid structure to execute the work in time and quality. Creator of team processes and work base templates.
• Collect and understand business requirements and needs to translate them into the best performing strategies & plans, optimizing multi-channels adoption and using AdTech tools to achieve the desired outcome.
• Support the Head of Category for all Media Plan and Scheduling activities related to Digital investments. Managing Digital budgets, and liaising with LD for digital investments.
• Manage metrics and insights and present main outputs to internal partners.
• Understand basic consumer data structure, business fit and flows across involved systems.
• Assess consumer & competitive trends.
• Act as business owner, doing things right, tracking budget committed, adhering with internal controls.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

• Min. 7 -10 years of experience.
• Provable digital planning expertise career and key digital performance indicators knowledge.
• Great understanding of the Spanish market.

Languages

• Fluent in English.

Hard Skills

• Knowledge of software, equipment and tools such as: Microsoft Office Package, DSPs and DMPs management, digital media planning platforms management (such as Google Ads, Meta Business Manager or TikTok Ads), serving and tracking technologies (such as Flash Talking or Moat) and market digital platforms (such as GfK).
• Digital campaign execution expertise (campaigns set up, optimization & reporting). Experience with CPG companies is highly appreciated.

Soft Skills

• Leadership, Strategic and Analytical thinking, Accountability, Independence, Organization, Curiosity, Proactivity, Growth mindset and good presentation skills.

WE VALUE YOUR IMPACT

Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

• We offer more than just a paycheck—our benefits are designed to support your life, your goals and your well-being, now and into the future.
• Your health is our priority. Through BeHealthy, our global wellness programme, we promote holistic wellbeing.
• We know family is everything. That’s why we offer parental leave, childcare support and family-friendly programmes tailored to each life stage.
• We’re enabling our teams to go beyond through global opportunities and broad career paths.
• We believe in the power of helping. You can dedicate part of your working hours to volunteering.

We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.