Digital Media Specialist (Presencial)

Page Personnel ETT; Barcelona; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A recruitment agency in Barcelona is seeking an experienced digital marketing professional. You will analyze trends, lead digital transformation efforts, and develop marketing campaigns. Ideal candidates have 2+ years in digital marketing with proficiency in analytics and bilingual in English and Spanish. Strong SEO and SEM knowledge is essential. This is an opportunity to enhance brand visibility and optimize online strategies.

Formación

• Minimum 2+ years of experience in digital marketing.
• Proven experience leading digital transformation projects.
• Strong understanding of SEO and SEM best practices.

Responsabilidades

• Analyze digital marketing trends and campaign performance.
• Lead Data Business Intelligence efforts for marketing.
• Develop and execute digital marketing campaigns.

Conocimientos

Digital marketing expertise

Social media skills

SEO/SEM knowledge

Data analysis

Bilingual (English and Spanish)

Herramientas

Google Analytics

Meta Business Suite

LinkedIn Campaign Manager

Adobe Suite

Canva

Descripción del empleo

Responsibilities

• Analyze digital marketing trends, audience behavior, and campaign performance to optimize strategies.
• Lead Data Business Intelligence efforts, ensuring data from digital channels is leveraged to enhance decision‑making and marketing effectiveness.
• Monitor and report on SEO, SEM, social media, email marketing, and digital advertising performance.
• Extract insights from Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and other digital tools to enhance engagement and conversion.
• Define and track KPIs for online marketing effectiveness and brand awareness.
• Develop and execute digital marketing campaigns to support product launches in collaboration with the Marketing Coordinator.
• Optimize email marketing, social media, and digital advertising strategies to maximize product visibility.
• Implement SEO and SEM strategies to enhance online discoverability of new products.
• Develop and implement online content strategies aligned with the company's communication objectives.
• Ensure brand consistency across social media, websites, and digital advertising platforms.
• Manage and maintain the company's website, ensuring it is continuously updated, optimized for SEO, and aligned with brand messaging.
• Collaborate with the Marketing Coordinator to integrate sustainability and corporate messaging into digital campaigns.

Qualifications

• Minimum 2+ years of experience in digital marketing, with expertise in social media, SEO/SEM, email marketing, and analytics.
• Proven experience leading digital transformation projects and implementing new technologies.
• Proficiency in Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and digital advertising platforms.
• High proficiency in English and Spanish (other languages are a plus).
• Strong understanding of SEO and SEM best practices.
• Experience in content creation, community management, and online brand storytelling.
• Graphic design skills (Adobe Suite, Canva, or similar tools).