Digital Marketing Team Lead

Acoru; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A fintech company located in Madrid is in search of a Digital Marketing Lead to craft and execute a comprehensive digital marketing strategy. The ideal candidate will have over 3 years of B2B digital marketing experience, particularly in the banking and cybersecurity sectors. This remote-first role requires expertise in SEO, SEM, and HubSpot, as well as strong analytical and strategic skills. Join us to influence our digital presence and drive growth in the fintech industry.

Formación

• 3+ years of experience in B2B digital marketing.
• Strong understanding of effective B2B marketing channels.
• Demonstrated success in driving organic and paid results.
• Experience managing HubSpot–Salesforce integrations.
• Proven ability to define KPIs and interpret data.

Responsabilidades

• Own and execute digital marketing strategy.
• Plan integrated campaigns across various channels.
• Develop and manage content marketing strategy.
• Track performance using HubSpot and Google Analytics.
• Collaborate with sales and product teams.

Conocimientos

B2B digital marketing

SEO

SEM

Campaign automation

Analytics interpretation

Herramientas

HubSpot

Google Analytics

Salesforce

SEMrush

LinkedIn Campaign Manager

Descripción del empleo

Digital Marketing Lead (EU REMOTE)

At Acoru, we stand at the forefront of fighting fraud, dedicated to protecting and serving with cutting‑edge technology and smart solutions. Our privacy‑compliant intelligence network expands visibility beyond systems, empowering real‑time, proactive defense.

Launched in 2024, we are headquartered in Madrid with colleagues working throughout Europe, LATAM, South America and the US.

We are passionate people who are eager to make a difference and ready to challenge the status quo by making the digital world a safer place.

We are remote‑first with team members working around the world.

We value effort, performance, and team work.

As our Digital Marketing Lead, you’ll be responsible for designing and delivering a comprehensive digital marketing strategy that builds awareness, generates high‑quality leads, and differentiates our brand in the industry. You will be both the strategic architect and the operational driver—balancing big‑picture planning with day‑to‑day execution.

You’ll work closely with leadership to define KPIs, track performance, and refine campaigns.

You’ll also have the autonomy to test, optimize, and innovate in our marketing approach.

This role reports to the Marketing Director and will collaborate closely with the Product and Sales teams.

Digital Strategy & Execturion

Own and execute Acoru’s digital marketing strategy to drive brand awareness and qualified lead generation.

Plan and deliver integrated campaigns across content, SEO, SEM, social media, and paid media.

Content & Brand Marketing

Develop and manage Acoru’s content marketing across the funnel to educate, engage, and convert.

Ensure consistency of voice, design, and messaging across all digital touchpoints.

Strengthen Acoru’s brand presence in the banking, cybersecurity, and fraud prevention ecosystem.

Leverage HubSpot for inbound marketing, campaign automation, and CRM integration.

Performance & Analytics

Define KPIs and track performance across digital channels using HubSpot, Salesforce, and Google Analytics.

Build dashboards, analyze results, and translate data into actionable insights.

Apply A / B testing and attribution models to maximize conversion and ROI.

Partner with sales, product, and leadership teams to align marketing initiatives with company goals.

Contribute to a collaborative, agile culture focused on experimentation and growth.

Qualifications

• 3+ years of experience in B2B digital marketing, with a proven track record in banking, cybersecurity, fraud prevention, and/or AML industries (mandatory).
• Strong understanding of which B2B marketing channels perform best in our industry—and why.
• Comfortable balancing strategic planning and operational execution, able to design and implement digital initiatives end‑to‑end.
• Demonstrated success in SEO and SEM, driving measurable organic and paid results.
• Advanced proficiency with HubSpot, including campaign automation, workflows, lead nurturing, scoring, and reporting.
• Experience managing HubSpot–Salesforce integrations, including field mapping, lead lifecycle management, and database hygiene.
• Skilled in using Google Analytics, SEMrush, and LinkedIn Campaign Manager for optimization and performance tracking.
• Proven ability to define KPIs, interpret data, and present actionable insights to leadership.
• Strong analytical, communication, and storytelling skills, with attention to consistency and brand voice.
• Comfortable working in a fast‑paced, early‑stage environment with high ownership and autonomy.
• Experience running and optimizing LinkedIn Ads and Google Ads campaigns integrated into inbound workflows.
• Ability to conduct A / B testing on forms, CTAs, emails, and landing pages to improve conversion rates.

Languages

• English (mandatory)
• Spanish or Portuguese (plus)

If you’re excited about shaping Acoru’s digital presence and driving growth in the fintech and cybersecurity space, we’d love to hear from you.