Digital Marketing Specialist (Ecommerce)

Axis Communications; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading IT company is seeking a Digital Marketing Specialist to drive digital marketing strategies for Southern Europe, focusing on lead generation and customer engagement. The ideal candidate will have 5-7 years of B2B digital marketing experience, strong analytical skills, and exceptional communication capabilities in English and Spanish. This role offers an exciting opportunity to shape digital initiatives within the company based in Madrid.

Formación

• 5-7 years of experience in digital marketing in the B2B sector.
• Experience developing integrated digital marketing strategies across multiple channels.
• Exceptional communication skills in English and Spanish.

Responsabilidades

• Develop and implement integrated digital marketing programs across channels.
• Optimize lead generation and conversion strategies.
• Monitor and report on competitive digital performance.

Conocimientos

Digital marketing strategy development

Lead generation

Analytical skills

Project management

Communication skills in English

Communication skills in Spanish

Educación

Degree in Marketing or related field

Herramientas

Google Analytics

Google Ads

LinkedIn Campaign Manager

Salesforce

Pardot

Descripción del empleo

We are looking for a Digital Marketing Specialist for Southern Europe, located at our office in Madrid.

To be considered in the process, please submit your CV in English.

Axis is a fast‑growing and innovative IT company with a global footprint. Our products and solutions focus on security surveillance and remote monitoring based on innovative, modern, and open technology platforms. This is a Swedish‑based company with around 5,000 employees in more than 50 countries.

WHAT WILL YOU DO AS DIGITAL MARKETING SPECIALIST?

The main purpose of this role is to translate the company’s business strategies and objectives into successful digital strategies that boost brand awareness, drive lead generation, and nurture customer relationships through digital channels. The Digital Marketing Specialist SEUR will drive the digital marketing strategy for France, Italy, Spain and Portugal. This person will create and execute the digital programs, including analytics setup, lead generation workflows and lead follow‑up by sales, prospect nurturing strategies, and channel and end‑customer engagement initiatives.

Digital Marketing Strategy and Execution

• Develop and implement integrated digital marketing programs across channels
• Create together with the team the SEUR digital roadmap, best practices and programs
• Optimize lead generation and conversion strategies by refining key touchpoints in the marketing funnel
• Understand how the right customer data and integration enables smarter and more efficient marketing
• Coordinating and monitoring digital lead generation activities

Data Analysis and Reporting

• Optimize conversion rates and drive marketing‑qualified leads to the sales team
• Monitor and report on competitive digital performance and activities

Digital Marketing Education and Vendor Management

• Oversee the digital marketing budget for the SEUR region, ensuring resources are allocated effectively
• Drive education and upskilling of digital competencies within SEUR, serve as Axis platform expert and schedule periodic trainings
• Evaluate the needs of the market and research customer trends

We see that this person has a strong analytical, data‑driven and precise mindset and great understanding of the marketing profession. Great communication and collaboration skills are key when working together with the SEUR marketing and sales team, but also within the EMEA organization. Degree in Marketing, Digital Marketing, or a related field.

Required Experience and Skills

• 5-7 years of experience in digital marketing in the B2B sector
• Experience developing integrated digital marketing strategies across multiple channels
• Strong expertise in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and Sales Navigator
• Familiarity with CRM platforms (e.g., Salesforce, Pardot)
• Excellent project management and organizational skills
• Data‑driven mindset with a passion for analytics
• Exceptional communication skills in English and Spanish (written and spoken)

Preferred Qualifications

• Experience working in the IT or security sector
• Fluent in French or Italian