Digital Marketing Specialist

Sensia Solutions; Madrid; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading technology firm in Madrid seeks a Digital Marketing Specialist to co-create B2B copy, plan email marketing campaigns, and track performance metrics. Candidates should have 2-4 years of digital marketing experience, strong communication skills, and proficiency in tools like MailerLite and Google Analytics. The role offers a permanent contract with flexible hours and the opportunity for remote work.

Servicios

Flexible hours

Remote work options

Flexible compensation

Formación

• 2-4 years of experience in digital marketing, preferably in a B2B or industrial technology environment.
• Solid understanding of email marketing, SEO fundamentals, and analytics.
• Experience managing digital content calendars and campaign performance.

Responsabilidades

• Co-create B2B copy for digital campaigns.
• Plan and execute email marketing campaigns.
• Track key digital metrics and prepare monthly performance reports.

Conocimientos

Digital marketing

Email marketing

SEO

Content management

Analytics

Educación

Bachelor's degree in marketing, Communications, or related field

Herramientas

MailerLite

Google Analytics

Microsoft Excel

Adobe Creative Suite

Descripción del empleo

SENSIA is a leading manufacturer and developer of advanced infrared imaging solutions based in Madrid, Spain. With over 15 years of experience, our hardware, AI-powered software and advanced analytics are in operation in more than 45 countries across the world from industries like oil and gas, industrial chemical, security, defense and more. We specialize in Optical Gas Imaging (continuous monitoring and handheld), intelligent infrared imaging, continuous monitoring, automated optical gas & flame detection and thermography.

Your mission

Digital Campaigns & Execution

• Co‑create B2B copy for the corporate website, LinkedIn, digital ads and email campaigns in close collaboration with the Marketing Manager, ensuring messaging is technically accurate, aligned, and approved for industrial audiences.
• Plan, execute and optimise email marketing campaigns, newsletters, and automations (MailerLite, Mailchimp, or similar).
• Monitor and support ongoing improvements for social media campaigns (LinkedIn, YouTube, etc.).
• Contribute to content planning by supporting content calendars, publication scheduling, and campaign follow‑up.
• Ensure brand consistency, tone of voice and messaging accuracy across all digital communications.

Data, Analytics & Reporting

• Track key digital metrics: traffic, engagement, CTR, conversions, SEO performance.
• Prepare monthly performance reports with key insights and learnings for review with the Marketing Manager.
• Recommend optimisation actions based on data trends and campaign outcomes, focusing on engagement and conversion improvements.

General Marketing Support

• Support supplier coordination (quotes, purchase orders, invoices) with ownership of follow‑ups and documentation.
• Assist with event coordination and administration (daily recaps, event documentation, logistics, meeting notes, materials, and post‑event actions).
• Maintain up‑to‑date marketing databases, mailing lists and partner portal assets.
• Support merchandise and print collateral production, including inventory tracking and restocking insights.
• Assist with internal marketing requests by gathering briefs, coordinating stakeholders, tracking progress and supporting on‑time delivery.

Your profile

Experience

• 2‑4 years of professional experience in digital marketing, preferably in a B2B or industrial technology environment.
• Solid understanding of email marketing, SEO fundamentals, and analytics.
• Experience managing digital content calendars and campaign performance.
• Comfortable working with multiple internal teams.

Studies

• Bachelor’s degree in marketing, Communications, or related field.
• Complementary studies or certifications in Digital Marketing, SEO, or Analytics are a plus.

Knowledge

• Email marketing, social media strategy and performance analytics.
• Basic SEO/SEM principles and optimisation.
• CRM and marketing automation flows.
• Understanding of UX/UI principles and digital user journeys.

Work tools:

• MailerLite, Mailchimp, or similar
• Google Analytics, Looker Studio
• Microsoft Excel, Word, PowerPoint
• Canva, Adobe Creative Suite (basic editing)
• CRM tools and LinkedIn Campaign Manager
• Google Ads / Meta Business Manager
• HubSpot / ActiveCampaign (desirable)

Soft skills:

• Highly organised, reliable, and able to manage multiple projects at once.
• Curious and detail‑oriented, with an analytical mindset.
• Great communicator and team player.
• Eager to learn, improve, and contribute to a fast‑evolving tech company.

Languages:

• English: B2 (C1 desirable)
• Spanish: Native or fluent

Te ofrecemos

• Permanent contract
• Flexible hours: Monday‑Thursday, 8:00‑10:00 and 17:00‑19:00; Friday, 8:00‑10:00 and 14:00‑16:00
• Remote work: 1 day per week
• Young and dynamic work environment
• Flexible compensation (includes meals, transportation, health insurance, childcare, and training).
• Training programs.

SENSIA is a high technology company, leader in the field of IR imaging and very intensive in R+D. Our products provide services mainly in the industrial field, creating high added value in the monitoring of processes for the reduction of the carbon footprint produced by gas emissions into the atmosphere, increased safety, and optimization of operations. SENSIA has a wide range of highly differentiated solutions that are currently marketed in more than 15 countries with the USA as the main territory.

SENSIA is in the full growth cycle of business growth and technological development with a high degree of innovation that will have an impact on the next ten years. In order to meet the future challenges of the company, we require the expansion of our team.

Solutions (sensia-solutions.com)