Digital Marketing Manager

JR Spain; Madrid; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading healthcare company in Madrid seeks a Digital Marketing Manager to lead patient activation activities. You’ll manage consumer marketing efforts, analyze patient engagement, and collaborate with teams to improve healthcare outcomes. The ideal candidate has over 5 years of relevant experience and is fluent in English and Spanish. Opportunities for professional growth and a commitment to creativity and collaboration are central to this role.

Servicios

Opportunities for learning and development

Comprehensive benefits package

Formación

• 5+ years of experience in digital and/or social media marketing within the healthcare field.
• Experience developing patient and/or consumer activation strategies.
• Strong strategic thinking and project ownership skills.

Responsabilidades

• Lead Spanish execution of consumer marketing activities in cardiometabolic portfolio.
• Analyze patient flow and pain points to improve engagement.
• Collaborate cross-functionally to drive key projects.

Conocimientos

Digital marketing strategy

Stakeholder management

Data-driven decision making

Fluency in English and Spanish

Educación

Educational background in Business or Marketing

Descripción del empleo

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Do you want to make a difference in the lives of people living with obesity and other chronic diseases? If so, this could be your next career move! We are looking for a Digital Marketing Manager to join our team and drive innovative strategies and activities along the patient journey. If this sounds like you, read on and apply today!

Your new role

We are seeking a dynamic and driven Digital Marketing Manager to lead the strategy and execution of patient activation activities within the commercial cardiometabolic area, with a strong focus on digital marketing strategy and direct-to-consumer communication. You will be shaping and executing initiatives that move beyond traditional outreach to drive awareness, action, and adherence.

Day-to-day your tasks will include:

• Lead the Spanish execution of consumer marketing activities and annual planning processes across the cardiometabolic portfolio, with a focus on obesity
• Put yourselves in the shoes of people living with chronic diseases to analyze patient flow and pain points, leveraging insights to shape strategies and improve engagement
• Collaborate cross-functionally across Business Development, Marketing and Medical to identify and drive key projects that positively impact patient journeys
• Pioneer consumer activation internationally and co-shape the European strategy at Novo Nordisk in close collaboration with regional counterparts
• Define key performance indicators (KPIs) for campaign success, evaluate performance against set benchmarks, and make data-driven adjustment as necessary
• Manage campaigns effectively, leading the collaboration with creative agencies, and optimizing resource allocation for maximum impact while ensuring full compliance with our ethical and regulatory requirements

Your new department

The business development department, anchored in our Customer Strategy & Solutions unit, is focused on developing innovative strategies that drive business growth while improving the patient journey for people living with chronic diseases. We emphasize collaboration and creativity, working closely with various stakeholders to ensure our initiatives align with both patient needs and commercial priorities. Our commitment to shape and evolve the commercial approach of the company ensures that we stay ahead and keep setting new industry benchmarks.

Your skills & qualifications

To succeed in this role, we imagine you have:

• Educational background in Business, Marketing, or a related field
• 5+ years of experience in digital and/or social media marketing within the health field (Pharmaceutical, consumer health, ...). Ideally experience developing patient and/or consumer activation strategies and tactics.
• High level of strategic thinking and project ownership – you bring structure, action, and creativity together.
• Strong stakeholder management skills across functions with proven ability to lead cross-functional projects.
• Fluency in both written and spoken English and Spanish.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline

1 August 2025. Applications are reviewed on an ongoing basis, so we encourage you to apply as soon as possible.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.