Digital Marketing & Communication Manager

Marriott Hotels Resorts; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading hotel chain in Madrid is seeking a Digital Marketing Specialist to execute digital marketing campaigns across various platforms. The ideal candidate has extensive experience in digital marketing and campaign management. A strong understanding of tools like Google Analytics and SEO is essential. Fluency in both Spanish and English is required. The position offers a full-time contract with an opportunity to innovate marketing strategies.

Formación

• Experience in creating and editing audiovisual content.
• Data-driven analytical skills.
• Experience with e-commerce and international markets.
• Proficiency in email marketing platforms.

Responsabilidades

• Plan and execute digital marketing campaigns.
• Design advanced digital marketing strategies including SEO and SEM.
• Oversee the budget for digital advertising and optimize ROI.
• Coordinate with teams to ensure consistency in marketing actions.

Conocimientos

Advanced knowledge of digital marketing tools

Proven campaign management experience

Fluent in Spanish

Fluent in English

Creativity and proactivity

Herramientas

Google Analytics

Google Ads

Facebook Business Manager

Descripción del empleo

Description

Additional Information : This hotel is owned and operated by an independent franchisee ACHM Spain Management S.L.. The franchisee is a separate company and a separate employer from Marriott International Inc. The franchisee solely controls all aspects of the hotels employment policies and practices including hiring firing discipline staffing compensation benefits and all other terms and conditions of employment. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International Inc.

Digital Marketing

Plan and execute digital marketing campaigns on channels such as Google Ads Facebook Ads Instagram LinkedIn and other platforms.

Design and execute advanced digital marketing strategies including SEO SEM social media advertising (paid media) email marketing and automation.

The objective of the SEO Fundamentals program is to complement Marriott HQs SEO strategy and attract high-volume high-quality traffic to the website. This can be done in English or the local language to reach users with a higher probability of conversion.

Content Management

hotel website updates (Hotel websites) special offers management (hotel websites) content updates on OTAs merchandising (displays in the digital ecosystem) discovery page content management () digital asset management create engaging content for social media blogs newsletters and hotel websites.

Analyze metrics and KPIs to measure campaign performance. Monthly strategic interactions and campaign planning.

Oversee the budget allocated to digital advertising and optimize ROI.

Coordinate with internal and external teams (sales agencies) to ensure consistency in marketing actions. Supervise the relationship with digital service providers.

Stay up-to-date with digital marketing trends and news. Identify new digital opportunities and trends to innovate marketing strategies.

Paid Media Management

Paid Media Management : briefs for campaigns campaign setup PLUS Management (Demand Generation)

• : budget definition supervise advertising spend campaign optimization paid search campaigns

Digital audit ( website and other channels).

Manage and optimize the brands digital presence across multiple channels.

Prepare detailed reports for senior management and present results and recommendations. Monthly reports including market analysis. Review of the business plan.

Communication

Supervising and content management on external channels (Social Networks) and internal channels : coordination of communication content and paid media campaigns with ACHM Hotels by Marriott and specialized agencies ensuring consistency with the brands strategy and objectives.

B2B activations and campaigns : support in the planning coordination and execution of activations aimed at corporate clients agencies and strategic partners.

Partnerships and institutional relations : coordination of communication with associations to which the hotels are members ensuring brand visibility and participation in joint initiatives.

Events and collaborations : support in the communication and coordination of special events brand collaborations and activities with relevant stakeholders.

PR and corporate communication support : specific coordination with the ACHM Hotels by Marriott communication and PR team to align messages and leverage media visibility opportunities.

Reputation management and brand consistency : supervision of the tone messages and communication materials across all channels guaranteeing consistency with Marriott standards and the brand identity of each hotel.

Reporting and analysis

Requirements

Advanced knowledge of tools such as Google Analytics Google Ads Facebook Business Manager and SEO.

Proved experience in campaign management and handling large budgets.

Experience in creating and editing audiovisual content.

Written and oral communication skills.

Data-driven analytical skills.

Creativity flexibility and proactivity.

Fluent in Spanish and English

This company is an equal opportunity employer.

Desired Skills

Experience in e-commerce and international markets.

Knowledge of digital content development and influencer marketing.

Proficiency in email marketing platforms.

Experience in corporate communication and coordination with external agencies.

Advanced knowledge of Social Media (Instagram Facebook LinkedIn).

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type

Full-Time

Experience

years

Vacancy

1