Digital Enablement Specialist

TD SYNNEX Spain; Barcelona; Híbrido; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

TD SYNNEX Spain is seeking a Digital Marketing / Demand Generation professional to plan and optimize multi-channel campaigns, drive customer engagement, and generate qualified leads. You will build and optimize journeys, landing pages and assets using Marketo, while tracking performance with GA4 and dashboards.

You will collaborate with Sales, Marketing, and Business Units to support growth, using AI-enabled tools and data-driven insights to improve the digital customer journey in a hybrid work

Formación

• 2+ years in Digital Marketing or Demand Generation.
• Experience supporting digital campaigns and customer engagement.
• Knowledge of marketing automation platforms, preferably Marketo.
• Experience creating landing pages and lead generation forms.
• Understanding of customer journeys, segmentation, and lead nurturing.
• Experience with GA4 or similar analytics tools.
• Strong Excel and PowerPoint reporting skills.
• Interest in using AI tools for content creation.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage multiple projects and priorities.
• Strong communication and collaboration skills.
• Proactive, adaptable and results-oriented.

Responsabilidades

• Plan and coordinate digital demand generation campaigns across channels.
• Support the design and execution of customer journeys and marketing funnels.
• Segment target audiences and tailor digital approaches for profiles.
• Create and maintain landing pages and lead generation forms.
• Develop value propositions, storytelling and digital content.
• Monitor campaign performance and analyze engagement for improvements.
• Track lead generation activities and support Sales teams.
• Build reports and dashboards to measure impact.
• Collaborate with Sales, Marketing, Vendor Management and BUs.
• Identify new digital tools and AI capabilities to improve engagement.

Conocimientos

Digital Marketing

Demand Generation

Marketing Automation

Landing Pages

Campaign Analytics

Excel

PowerPoint

AI in Marketing

Project Management

Communication

Herramientas

Marketo

GA4/Analytics Tools

Descripción del empleo

Why Choose TD SYNNEX

TD SYNNEX is a

Why Choose TD SYNNEX

TD SYNNEX is a Fortune 100 company with over $58 billion in revenue (NYSE: SNX), recognized as one of the world's leading technology distributors and solutions aggregators. With a diverse team of 24,000 employees operating across more than 100 countries, we support over 150,000 customers in maximizing the value of their technology investments, driving business results, and unlocking growth opportunities. TD SYNNEX is a certified Great Place to Work, celebrated for our dynamic culture and comprehensive benefits. Our diverse workforce is our greatest strength, fostering success and inclusivity.

Job Purpose

To support business growth by planning, coordinating and optimizing digital demand generation initiatives. The role is responsible for enabling customer engagement through digital campaigns, marketing automation and data-driven insights, helping convert digital interactions into qualified sales opportunities while continuously improving the digital customer journey.

Responsibilities

• Plan and coordinate digital demand generation campaigns across multiple channels, including email, web, social media, eCommerce and other digital platforms.
• Support the design and execution of customer journeys and marketing funnels to generate qualified leads.
• Segment target audiences and recommend the most effective digital approach for different customer profiles.
• Create and maintain landing pages, lead generation forms and digital campaign assets using marketing automation tools such as Marketo.
• Develop clear value propositions, storytelling and digital content to support business initiatives.
• Monitor campaign performance and analyse customer engagement to identify opportunities for improvement.
• Track lead generation activities and support Sales teams in following up digital opportunities.
• Build reports and dashboards to measure campaign performance and business impact.
• Collaborate with Sales, Marketing, Vendor Management and Business Units to ensure digital activities support business objectives.
• Identify new digital tools, AI capabilities and innovative approaches that improve customer engagement and demand generation.

Knowledge, Skills & Experience

• 2+ years of experience in Digital Marketing, Demand Generation, or similar.
• Experience supporting digital campaigns and customer engagement initiatives.
• Knowledge of marketing automation platforms, preferably Marketo.
• Experience creating landing pages, lead generation forms, and campaign assets.
• Understanding of customer journeys, segmentation, and lead nurturing.
• Ability to analyse campaign performance using Google Analytics (GA4) or similar tools.
• Good Excel, PowerPoint, and reporting skills.
• Interest in using AI tools for content creation and digital marketing.
• Strong analytical, organisational, and problem-solving skills.
• Ability to manage multiple projects and priorities.
• Strong communication and collaboration skills.
• Proactive, adaptable, and results-oriented mindset.
• Fluent/native Spanish and professional English.

Why You'll Love Working with Us

• Hybrid work model: partial remote work per week to combine flexibility with in-person collaboration.
• Life insurance: coverage with Generali for greater peace of mind and protection.
• Private health insurance: coverage with Cigna, 100% company-funded for the employee.
• Flexible compensation: access to meal vouchers, public transport, childcare, and training to optimize your compensation package.
• Free tax advisory: service with TaxDown for income tax filing and support with tax and legal matters.
• Continuous learning: unlimited access to LinkedIn Learning for ongoing professional development.
• Wellbeing program (Leap Program): personalized coaching support, including professional guidance and personal/psychological wellbeing.
• Financial benefits: partnership with Bankinter offering preferential conditions on mortgages and payroll direct deposit.
• Wellhub (Gympass): flat rate from €14/month to access a wide network of gyms and sports activities.
• Exclusive discounts: access to multiple platforms offering discounts on products and services.
• Great Place to Work: certification obtained annually since 2023, reflecting our commitment to a healthy and positive work

At TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What's In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.