Digital Analytics, Measurement & Personalization Technical Product Owner - roche

OpenTalent; Madrid; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

Roche Pharma in Madrid is seeking a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that measure, understand and optimize our external digital experiences across global, regional and local websites.

You will collaborate with analytics engineers, analysts, personalization specialists and web engineering teams within an international

Formación

• Experience in analytics product ownership or similar role.
• Strong knowledge of digital analytics and web measurement.
• Familiarity with marketing tech ecosystems (Adobe stack).

Responsabilidades

• Own and prioritize the digital analytics backlog and define epics and KPIs.
• Balance business value with technical dependencies and compliance.
• Lead SAFe Agile ceremonies, including PI Planning and backlog refinement.
• Provide product leadership across analytics capabilities.
• Collaborate with analytics engineers, analysts, personalization specialists and web engineers.

Conocimientos

Adobe Analytics

SAFe Agile

Backlog management

KPIs definition

Digital analytics

Herramientas

Adobe Launch

Adobe Experience Platform

Descripción del empleo

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across global, regional and local websites.

Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target , alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Cloud ecosystem.

You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands-on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists and web engineering teams.

You will operate within an international SAFe Agile Release Train , connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.

Your Responsibilities

Analytics Product Ownership & Backlog

Own and prioritize the digital analytics and personalization backlog , translating business questions into clear epics and KPIs.

Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process.

Lead contributions to SAFe Agile ceremonies , including PI Planning and backlog refinement, ensuring adherence to Definition of Done.

Digital Analytics & Measurement

You will provide product leadership across capabilities including:

• Adobe Analytics
• Adobe Experience Platform Data Collection / Adobe Launch
• Web and digital measurement frameworks
• Tagging specifications and data-layer requirements
• Analytics implementation and QA
• Report suites and analytics governance
• KPI and measurement frameworks
• Dashboards and reporting
• Consent-aware measurement and privacy requirements
• Analytics incident management and tracking-quality improvements

You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.