Digital Analyst eCommerce

LAAGAM; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A vibrant fashion brand in Madrid seeks a digital channel manager to lead e-commerce efforts. The successful candidate will optimize the website for maximum sales, manage analytics, and oversee digital transformation projects. This role requires strong e-commerce experience, analytical skills, and a hands-on approach. Join a dynamic and performance-driven culture that values autonomy and strategic decision-making, contributing to the brand’s growth ambitions in international markets.

Servicios

Flexible schedule

Partial remote work

Collaborative environment with the CEO

Formación

• 3–5 years of experience in e-commerce/digital roles, ideally in DTC brands, fashion or retail.
• Hands-on experience managing an owned e-commerce platform.
• Strong command of analytics tools.

Responsabilidades

• Lead end-to-end management of the web & digital channel.
• Ensure website optimization for sales potential.
• Coordinate digital transformation projects and improve internal processes.

Conocimientos

E-commerce management

Analytical skills

Digital marketing

Project management

User experience (UX)

Herramientas

Google Analytics

Shopify

Looker

Data Studio

Descripción del empleo

We are

LAAGAM

— an independent ready-to-wear fashion brand offering high-design, vibrant, and accessible pieces. Born from a passion for self-expression through style, it stays closely connected to the rhythm of contemporary women’s lives, re‑defining itself as a style‑brand.

LAAGAM is looking for someone to own and lead our web & digital channel end-to-end, with one clear obsession: growing online sales and profitability while staying true to our brand’s look & feel and customer experience.

You will be responsible for making sure our website sells at its full potential: from how products go live, to how collections are merchandised, how landing pages are built, and how every step of the digital funnel is optimized.

Product catalog & digital visual merchandising

Define digital visual merchandising: product ordering, cross‑selling, recommendations, etc.

Ensure consistency between e‑commerce, physical retail and wholesale in terms of offer and calendar.

Coordinate with brand / creative teams to implement assets and messaging on the site.

Conversion & performance

Analyse user behaviour and identify friction points (UX, navigation, speed, mobile, etc.).

Run A / B tests on layouts, messaging, pricing, bundles, etc.

Work closely with the marketing team on CRO plans, remarketing flows and driving qualified traffic.

Act as the main point of contact for performance marketing / SEO / web development agencies.

and follow up on performance.

Build and maintain digital business dashboards (traffic, conversion, AOV, churn, CAC, LTV…)

Digitalization projects

Lead or co‑lead digital transformation projects (integrations with retail, ERP, CRM, automation tools, etc.).

Identify opportunities to improve internal processes (stock, orders, pricing, content…) and propose digital solutions.

Qualifications

• 3–5 years of experience in e‑commerce / digital roles, ideally in DTC brands, fashion or retail.
• Hands‑on experience managing an owned e‑commerce platform (Shopify or similar).
• Strong command of analytics tools (Google Analytics / GA4, Looker, Data Studio or similar).
• Solid understanding of conversion funnels, CRO, basic UX and customer journey.
• Experience coordinating agencies or external partners (performance, SEO, development, etc.).
• Very hands‑on mindset: you’re happy to go into the back office and make changes yourself.
• Analytical and business‑driven: you make decisions based on data, sales impact and margin.
• Comfortable working in a fast‑paced environment with multiple projects running in parallel.
• High level of English is a plus (we work with international markets).

The chance to join a high‑growth phase of a fashion brand with international ambition.

High responsibility and autonomy to define the digital roadmap and make business decisions.

Close collaboration with the CEO and Head of Brand.

Young, dynamic and performance‑driven culture.

Flexible schedule and partial remote work.