Demand Generation Analyst (Temporary Contract)

SAP SE; Barcelona; Presencial; EUR 40.000 - 60.000; A tiempo parcial

Descripción de la vacante

A leading software company is seeking a Demand Generation Analyst in Barcelona on a temporary contract. The ideal candidate will analyze pipeline quality and campaign performance while advising managers with data-driven insights. Strong expertise in Power BI is essential for building dashboards, automating reports, and identifying process improvements. Candidates need a university degree and fluency in English, with additional EMEA languages as a plus. Join the team for a role that encourages personal development and inclusion.

Servicios

Continuous learning opportunities

Health and well-being initiatives

Inclusive work culture

Formación

• Ability to simplify complex topics and provide data-driven insights.
• Experience in automating and streamlining reporting processes.
• Proactive and autonomous with strong communication skills.

Responsabilidades

• Build, optimize and maintain advanced dashboards for pipeline health.
• Analyze pipeline trends and provide actionable recommendations.
• Collaborate with Digital Campaign Managers and Sales Operations.

Conocimientos

Advanced formulas & functions

Power Query/DAX

Data modeling

Strong Power BI experience

Complex dataset manipulation

Fluent English

Educación

University degree in Business, Data, Digital Transformation, IT, or related disciplines

Herramientas

Power BI

Excel

SAP systems

Descripción del empleo

Demand Generation Analyst (Temporary Contract)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

ROLE SUMMARY

The Demand Generation Insights Analyst turns complex data into clear, actionable insights that fuel our demand‑generation and pipeline‑growth strategy. You will analyze pipeline quality, source contribution, and campaign performance while serving as a strategic partner to Digital Campaign Managers (DCM), Sales Development (SDE) Leaders, and Sales Operations.

You will own dashboards, monitor the KPIs that matter most, and proactively advise managers to ensure the generated pipeline is healthy, mature, and aligned with the organization’s priorities.

KEY RESPONSIBILITIES

Data, Insights & Reporting

• Build, optimize, and maintain advanced dashboards (Power BI, Excel) covering pipeline health, source contribution, and campaign outcomes.
• Analyze pipeline maturity and quality trends, providing leadership with concise, actionable recommendations.
• Monitor performance KPIs and raise risks or opportunities early, ensuring smooth execution across the demand engine.
• Automate and streamline recurring reporting using Power BI, and Excel programming (advanced formulas, macros, data modeling).

Collaboration & Business Partnership

• Work closely with Digital Campaign Managers, SDE Managers, Sales Operations to support tactical and strategic initiatives.
• Contribute to cross‑functional projects that improve transparency, consistency, and measurement of our marketing and sales activities.

Operational Excellence

• Identify process inefficiencies and proactively propose improvements across reporting, tools, and workflows.
• Drive standardization and best practices for data usage within the demand generation ecosystem.
• Support continuous enhancement of the data and tool landscape, ensuring alignment with business needs.

PREFERRED EXPERIENCE & SKILLS

Technical Expertise

• Advanced formulas & functions
• Power Query/DAX
• Data modeling
• Complex dataset manipulation
• Strong Power BI experience, including:
  • Dashboard design and optimization
  • Data modeling
  • Building automated and scalable reporting solutions
• Knowledge of SAP systems, Modelyzr, Crystal Records, D&B Hoovers, ZoomInfo, SAC, Outreach, Salescreen or similar platforms (nice to have).

Business Acumen & Mindset

• Strong analytical thinking with the ability to simplify complex topics.
• Proactive, autonomous, and comfortable advising managers based on data‑driven insights.
• Curious, growth‑oriented, and eager to challenge processes to drive operational excellence.
• Excellent communicator who adapts insights to different audiences.
• Collaborative and comfortable working across digital, sales, and operations teams.

Other Requirements

• Based in Barcelona, Spain (mandatory)
• Fluent in English; additional EMEA languages are a plus
• University degree in Business, Data, Digital Transformation, IT, or related disciplines

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

Equal Employment Opportunity and Accessibility

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team: [e-mail].
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
Please note that any violation of these guidelines may result in disqualification from the hiring process.