Community and Social Media Manager / Marketing Specialist
Location: Altaona Sports & Wellness Resort in Murcia, Spain
Type: Full-time
We are a dynamic real estate and lifestyle development company behind the Altaona Sports & Wellness Resort, creating exceptional homes for international buyers. To support our continued growth and community presence, we are looking for a creative, strategic and hands‑on Community and Social Media Manager and Marketing Specialist to join our marketing team at The Art of Living in Spain.
Responsibilities
- Design, execute and optimize the social media content strategy for international audiences across platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok, Google My Business, etc.).
- Manage and grow our online community: respond to comments, messages and mentions, fostering sales, engagement and brand loyalty.
- Craft compelling brand storytelling narratives around our real‑estate projects, Altaona Resort, the Murcia region, Spanish lifestyle and client success stories.
- Track KPIs, monitor performance and produce monthly reports with actionable insights to improve results.
- Identify and collaborate with influencers, media partners and other relevant partners to amplify our brand message.
- Stay ahead of digital trends and implement innovative formats to ensure brand relevance and differentiation.
- Shape the online voice of a growing, international real‑estate, wellness and lifestyle brand.
Qualifications
- Minimum 3 years of social media management or digital marketing experience, ideally in the real‑estate sector.
- Fluent in English; Spanish and other European languages are a plus.
- Excellent copywriting and visual communication skills.
- Proficiency with tools such as Metricool, Meta Business Suite, Google Trends & Analytics, Looker Studio, LinkedIn Campaign Manager, HubSpot, Notion, basic video editing, Canva Pro, Adobe Creative Suite (Illustrator, InDesign, Photoshop).
- A passion for data‑driven decision making.
- AI knowledge for automation, content creation and process optimization (e.g., ChatGPT, Midjourney, Runway, OpusClip, Zapier, Make, ManyChat, Treble etc.).