Customer Relationship Manager (CRM) - Relocation

Medier; Valencia; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A dynamic marketing agency is seeking an experienced Customer Relationship Manager (CRM) in Valencia, Spain. This role involves defining and optimizing CRM strategies, managing customer lifecycles, and executing impactful campaigns across various channels. Candidates should have over 3 years of experience in CRM within iGaming or Betting, with proficiency in leading CRM platforms and strong analytical skills. English fluency is required, and the company offers relocation opportunities for successful candidates.

Formación

• 3+ years of CRM experience in iGaming or Betting.
• Proven success in end-to-end CRM management.
• Experience with leading CRM platforms.

Responsabilidades

• Define and optimize CRM strategy across all channels.
• Manage the customer lifecycle to enhance engagement and retention.
• Plan and execute targeted CRM campaigns for measurable results.

Conocimientos

CRM campaign management

Analytical skills

Project management

Communication skills

Team collaboration

Proficiency in English

Adaptability

Herramientas

Braze

Optimove

Salesforce

Descripción del empleo

Customer Relationship Manager (CRM) - Relocation

Valencia, Spain; Warsaw, Poland

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

All the roles are on‑site in Warsaw, or Valencia.

We will be happy to relocate you!

Key Responsibilities

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in‑app, and onsite messaging).
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
• Collaborate with cross‑functional teams (content, design, product, analytics) to ensure campaigns are creative, data‑driven, and aligned with business objectives.
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
• Ensure compliance with data privacy regulations and responsible gaming practices.

Depending on seniority:

• CRM Manager – execute and optimize campaigns within the defined strategy.
• Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
• Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high‑performing CRM team.

Requirements

• 3+ years of CRM experience within iGaming or Betting.
• Proven track record of managing CRM campaigns end‑to‑end, with measurable business impact.
• Hands‑on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
• Excellent project management, communication, and collaboration skills.
• Fluent in English (additional languages are a plus).
• Proactive, adaptable, and comfortable working in a fast‑paced, international environment.

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