CRM & Web Manager

Wallbox Chargers, S.L.; Barcelona; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Flexible hours

Hybrid schedule and half Fridays

Private health insurance

Flexible compensation tickets

Canteen meals discount

Job summary

Wallbox Chargers, S.L. in Barcelona seeks a Senior CRM & Web Specialist to own CRM lifecycle marketing and website conversion. Lead nurturing, segmentation, email campaigns and automation drive growth while optimizing landing pages to generate more leads.

You will work cross-functionally with Sales, Design and IT to improve customer journeys, track KPIs and deliver measurable results. Hybrid work model with strong international exposure is offered.

Qualifications

• 3–5+ years in CRM, lifecycle marketing, marketing automation or growth marketing.
• Strong understanding of lead management, customer journeys, segmentation and marketing automation.
• Proven experience using CRM data to drive conversion and business results.
• Hands-on experience with CRM platforms, email marketing tools and marketing automation.
• Good knowledge of WordPress and the ability to independently create and update simple landing pages.

Responsibilities

• Define and execute CRM and lead nurturing strategies across the customer lifecycle.
• Develop segmentation strategies based on profiles, behavior and lifecycle stage.
• Plan, execute and optimize email marketing campaigns and automated journeys.
• Identify opportunities to reactivate, upsell and cross-sell from the existing database.
• Collaborate with Sales to define lead scoring and lifecycle stages; ensure handover.
• Monitor CRM performance and KPIs to measure impact on pipeline and revenue.
• Manage and improve the CRM and marketing automation ecosystem.
• Build automated campaigns, workflows and triggers based on user behavior.
• Ensure integration between CRM, marketing automation, website and lead channels.
• Improve data quality, tracking and lead routing; automate processes.

Skills

CRM

Lifecycle marketing

Marketing automation

Digital marketing

Growth marketing

WordPress

Landing pages

Lead management

CRO

KPIs

Tools

CRM platforms

Email marketing tools

Marketing automation tools

WordPress

Job description

Present in 96 countries, we are dedicated to changing the way the world uses energy through advanced electric vehicle charging and energy management systems. We have our headquarters in Barcelona and manufacturing facilities in Spain (Barcelona) and the US (Arlington, Texas). We are rapidly becoming a leading company in the market.

In 2021, we were listed on the New York Stock Exchange (NYSE WBX), allowing us to garner acclaim and win prestigious design awards (the iF Design Award, Good Design Award, and Red Dot Design Award).

In 2022, we acquired ARES (an electronics assembly company) and COIL (an installer of turnkey EV charging solutions). One year later, in 2023, we acquired ABL, the leading German EV charger manufacturer, which has allowed us to strengthen our presence in Europe.

Get in charge with Wallbox!

About the role

We are looking for a Senior CRM & Web Specialist to join our Marketing team and take ownership of two key growth areas: CRM and lifecycle marketing, and website conversion and optimization.

In this role, you will turn our customer and prospect database into a stronger growth engine through segmentation, lead nurturing, email marketing and marketing automation. You will also ensure that our website and landing pages are optimized to generate leads and improve conversion.

We are looking for someone who combines strategic thinking with a hands‑on mindset, understands the customer journey and can work directly with CRM, marketing automation and web tools to drive measurable business results.

Key responsibilities

CRM & Lifecycle Marketing

• Define and execute CRM and lead nurturing strategies across the customer lifecycle, from lead acquisition and conversion to retention and reactivation.
• Develop segmentation strategies based on customer profiles, behavior, engagement, lifecycle stage and commercial potential.
• Plan, execute and optimize email marketing campaigns, automated journeys and workflows to improve engagement and conversion.
• Identify opportunities to activate the existing database through reactivation, upselling and cross‑selling initiatives.
• Collaborate with Sales to define lead scoring, qualification criteria and lifecycle stages, ensuring effective lead nurturing and handover.
• Monitor CRM performance and establish KPIs to measure the impact of campaigns and activities on pipeline and revenue.

Marketing Automation & CRM Operations

• Manage and continuously improve the CRM and marketing automation ecosystem.
• Build automated campaigns, workflows and triggers based on user behavior and lifecycle stage.
• Ensure seamless integration between CRM, marketing automation, website, forms and lead acquisition channels.
• Improve data quality, tracking and lead routing, identifying opportunities to automate processes and reduce manual work.

Web & Conversion Optimization

• Manage the website from a marketing perspective, ensuring it supports lead generation and conversion objectives.
• Create, update and optimize landing pages, web pages, forms and calls to action using WordPress.
• Ensure effective integration of website forms with CRM and marketing automation platforms.
• Work with Design and Creative teams to translate campaigns and value propositions into effective digital experiences.
• Analyze website performance and user behavior to identify opportunities to improve user experience and conversion rates.
• Implement A/B testing and other conversion rate optimization (CRO) initiatives where relevant.
• Ensure consistency across paid campaigns, landing pages, forms, CRM and nurturing journeys.

What we are looking for

• 3–5+ years of experience in CRM, lifecycle marketing, marketing automation, digital marketing or growth marketing.
• Strong understanding of lead management, lead nurturing, customer journeys, segmentation and marketing automation.
• Proven experience using CRM data to drive conversion and business results.
• Hands‑on experience with CRM platforms, email marketing tools and marketing automation.
• Good knowledge of WordPress and the ability to independently create and update simple landing pages.
• Experience with forms, lead capture and CRM/marketing automation integrations.
• Strong understanding of conversion rate optimization (CRO), digital funnels and performance metrics.
• Analytical mindset, with the ability to monitor KPIs and translate data into actionable improvements.
• Strong project management and organizational skills, with a proactive approach and the ability to work in a fast‑paced environment.
• Ability to collaborate effectively with Sales, Product, Design, Creative and IT/RevOps teams.
• Business English and experience working in an international environment.
• Experience with open‑source CRM platforms is a plus.

Benefits

• Flexible working hours.
• Hybrid work schedule and half Fridays.
• First‑class private health insurance.
• Flexible compensation tickets valid for transportation, childcare, and restaurant/food delivery apps.
• A variety of breakfast and lunch dishes every day at a discounted price in our canteen.

*At Wallbox, we are dedicated to providing equal employment opportunities regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We aim to cultivate a more equitable workplace.

All Wallbox recruitment processes are managed strictly through our official corporate channels. We will never issue job offers via WhatsApp or any instant messaging app. If you receive a suspicious message claiming to represent Wallbox, please do not interact with it and report it immediately.