CRM & Automation Lead: Drive Activation, Retention & CRO

IE Business School; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A prominent educational institution in Madrid is seeking a CRM & Automation Manager. The ideal candidate will possess at least 5 years of experience in digital marketing, specifically in CRM management. Responsibilities include devising and implementing CRM strategies and optimizing the customer journey. Fluency in English and Spanish is essential for this role, which requires strong analytical skills and a marketing-oriented approach.

Formación

• At least 5 years of experience in digital marketing.
• Fluent in English and Spanish.
• Experience in A/B testing and landing page design.

Responsabilidades

• Devise and implement a comprehensive CRM strategy.
• Manage internal client relationships across departments.
• Report and analyze performance data of marketing assets.

Conocimientos

CRM strategy development

Marketing automation

Data analysis

Customer journey optimization

Excellent team management

Educación

University Degree in Marketing or related field

Herramientas

Salesforce Marketing Cloud

Microsoft Dynamics

HubSpot

Adobe

Descripción del empleo

A prominent educational institution in Madrid is seeking a CRM & Automation Manager. The ideal candidate will possess at least 5 years of experience in digital marketing, specifically in CRM management. Responsibilities include devising and implementing CRM strategies and optimizing the customer journey. Fluency in English and Spanish is essential for this role, which requires strong analytical skills and a marketing-oriented approach.