Creative Marketing Strategist

My Pretty Strap; Madrid; A distancia; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

A creative eCommerce brand in Madrid is seeking a Creative Strategist to lead their UGC content strategy. This role involves analyzing ad performance, scripting trends, and managing UGC creators. Ideal candidates have 2+ years in similar roles, strong analytical skills, and a passion for performance creative. The position offers flexibility from part-time to full-time in a dynamic environment.

Formación

• 2+ years in a creative strategy, content marketing, or UGC management role – ideally for a DTC / eCommerce brand.
• Strong understanding of UGC workflows and trends across TikTok and Instagram.
• Proven ability to analyze creative performance and translate into actionable direction.
• Clear, concise writing – especially for scripting short‑form video content.

Responsabilidades

• Analyze weekly performance of ad creatives using Meta Ads data.
• Write engaging, conversion-focused scripts for UGC creators and video editors.
• Scout, recruit, and onboard new UGC creators monthly.
• Deliver monthly performance reports to each creator with feedback and upcoming content goals.

Conocimientos

Creative strategy

Data analysis

Scriptwriting

Content marketing

Trend spotting

Herramientas

Slack

Meta Ads

Google Drive

Clickup

Notion

Descripción del empleo

Creative Strategist - UGC Content (eCommerce) Remote | Part-time to Full-time | Long-term Opportunity

We're a fast-growing eCommerce brand looking for a highly creative, data-informed Creative Strategist to lead our UGC content strategy and ensure the production of high-performing, on-brand creatives.

You’ll be responsible for building and scaling our UGC content engine — from analyzing ad creative performance to scripting and creator management.

Creative Analysis & Strategy

Analyze weekly performance of ad creatives (winners and underperformers) using Meta Ads data.

Use insights to shape upcoming video scripts and briefings — balancing 50% top-performers, 50% new ideas.

Stay up to date on social media trends, TikTok / Reels formats, and viral content styles for continuous iteration.

Scriptwriting & Planning

Write engaging, conversion‑focused scripts for UGC creators and video editors.

Share scripts with creators weekly via Slack, ensuring clarity, timing, and alignment with the creative calendar.

Maintain a monthly UGC calendar, aligning key products with strategic content themes.

Scout, recruit, and onboard new UGC creators monthly to maintain a steady pipeline of content.

Deliver monthly performance reports to each creator with feedback and upcoming content goals.

Review all submitted UGC videos to ensure

• Alignment with brand tone and product messaging
• Quality (sound, visuals, length)

Review all edited content from video editors to ensure

• Clean execution and editing quality
• 2+ years in a creative strategy, content marketing, or UGC management role — ideally for a DTC / eCommerce brand.
• Strong understanding of UGC workflows and trends across TikTok and Instagram.
• Proven ability to analyze creative performance and translate into actionable direction.
• Clear, concise writing — especially for scripting short‑form video content.
• Familiar with tools like Slack, Meta Ads, Google Drive, Clickup, and Notion.

This role is ideal for someone who’s passionate about performance creative, loves spotting trends before they peak, and thrives in a fast-moving environment where content is king.