Channel Marketing Manager

Interv_l Group | B Corp™; España; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Interv_l Group | B Corp™ is seeking a Channel Marketing Manager to drive joint marketing initiatives with utility customers, OEM partners, and distribution channels across international markets. You will translate partnerships into customer acquisition campaigns and measurable enrolment strategies.

The role requires a hands-on marketer with strong analytical skills, capable of coordinating multi-stakeholder campaigns, and delivering growth in a fast-paced, expanding business.

Qualifications

• 4-8 years' experience in channel marketing, partner marketing, growth marketing or customer acquisition.
• Experience delivering joint marketing campaigns through commercial partnerships or distribution channels.
• Strong understanding of B2B2C marketing, customer acquisition funnels, conversion and lifecycle engagement.

Responsibilities

• Develop and execute channel marketing campaigns in collaboration with utility customers, OEMs and strategic partners.
• Drive B2B and B2C customer acquisition, device enrolment, activation and ongoing engagement.
• Coordinate joint marketing initiatives across email, digital, in-app messaging and other partner channels.
• Work closely with Growth, Product, Commercial and Customer Delivery teams to launch and optimise campaigns.
• Build strong relationships with partner marketing teams to align objectives, messaging and execution.
• Monitor campaign performance, conversion rates, customer acquisition costs and enrolment metrics.
• Identify opportunities to improve campaign effectiveness and scale successful initiatives across multiple markets.
• Develop repeatable channel marketing playbooks and processes to support international growth.

Skills

Channel marketing

Partner marketing

Growth marketing

Customer acquisition

B2B2C marketing

Data-driven

Analytics

Communication

Relationship management

Job description

Channel Marketing Manager - Energy Technology & Flexibility

Location: Benelux preferred | UK, Europe or US East Coast considered (Hybrid / Remote flexibility)

Salary: Competitive, depending on experience and location

The Opportunity

We're partnering with a fast-growing, well-funded energy technology company that's helping utilities and energy providers unlock the potential of distributed energy resources, including solar PV, battery storage, EV chargers and other connected technologies.

As the business continues its international expansion, we're looking for a commercially minded Channel Marketing Manager to develop and execute marketing programmes that drive customer acquisition, device enrolment and adoption through utility and technology partnerships.

This is an opportunity to join an entrepreneurial business where you'll work closely with leading utilities, OEMs and technology partners to deliver measurable growth.

The Role

Reporting to the Head of Growth, you'll be responsible for developing and executing joint marketing initiatives with utility customers, OEM partners and other distribution channels.

You'll turn commercial partnerships into effective customer acquisition and enrolment campaigns, ensuring programmes deliver measurable results.

Key Responsibilities

• Develop and execute channel marketing campaigns in collaboration with utility customers, OEMs and strategic partners.
• Drive B2B and B2C customer acquisition, device enrolment, activation and ongoing engagement.
• Coordinate joint marketing initiatives across email, digital, in-app messaging and other partner channels.
• Work closely with Growth, Product, Commercial and Customer Delivery teams to launch and optimise campaigns.
• Build strong relationships with partner marketing teams to align objectives, messaging and execution.
• Monitor campaign performance, conversion rates, customer acquisition costs and enrolment metrics.
• Identify opportunities to improve campaign effectiveness and scale successful initiatives across multiple markets.
• Develop repeatable channel marketing playbooks and processes to support international growth.

About You

We're looking for someone who combines strong marketing execution skills with commercial awareness, analytical thinking and an entrepreneurial mindset.

Ideally, you'll have:

• 4-8 years' experience in channel marketing, partner marketing, growth marketing or customer acquisition.
• Experience delivering joint marketing campaigns through commercial partnerships or distribution channels.
• A strong understanding of B2B2C marketing, customer acquisition funnels, conversion and lifecycle engagement.
• Experience coordinating campaigns across multiple stakeholders, teams and organisations.
• A data-driven approach with the ability to measure performance and optimise campaigns.
• Excellent communication, relationship management and organisational skills.
• A hands‑on attitude and the ability to thrive in a fast‑paced, growing business.

Experience within energy technology, utilities, EV charging, smart home technology or connected devices would be particularly relevant.

Candidates from energy businesses or B2B2C technology platforms would be of particular interest.

Why Join?

• Join a well-funded energy technology business with ambitious international growth plans.
• Work with leading utilities, OEMs and technology partners.
• Take ownership of marketing programmes that directly influence customer acquisition and platform growth.
• Help shape the company's channel marketing strategy, processes and execution.
• Work alongside experienced leaders in a collaborative, entrepreneurial environment.

Interested?

If you're a commercially minded Channel Marketing Manager who enjoys building partnerships, executing campaigns and driving measurable customer growth, we'd love to hear from you.

Get in touch for a confidential conversation.