Brand Specialist

Havas Group; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading global media agency is seeking a Media Development Expert to enhance media experiences for global clients. The ideal candidate will have over 8 years of strategic planning experience, a relevant degree, and advanced media knowledge. This role emphasizes optimizing media delivery and client satisfaction, requiring strong interpersonal skills and programmatic expertise.

Formación

• 8+ years professional experience in strategic planning.
• Languages: English (Intermediate).

Responsabilidades

• Contribute to champion Havas unique approach for global clients.
• Design optimal Mx guidelines for global clients.
• Build relationships with creative stakeholders and key media owners.
• Ensure optimal Mx delivery for global clients.
• Provide insightful post-campaign optimization.

Conocimientos

Managing execution

Being authentic and open

Being flexible and adaptable

Media and media planning

Mx Expert (Connection, Context, Content)

Omnichannel

Strong knowledge of partners and suppliers (Media / Tech / Data / Content)

Advanced Programmatic

OSEP

Educación

Bachelor’s or Master’s degree in Business, Marketing or Advertising

Herramientas

Media planning tools

Advertising technologies

Business intelligence software (i.e. Tableau, Datorama)

Office software

Descripción del empleo

Agency: Havas Media Group Spain

Job Description: The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.

Mission & Responsibilities

• C ontribute to c hampion Havas unique approach for global clients to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
• Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
• Ensure optimal Mx delivery for global clients in the countriesin liaise with relevant internal specialist teams and make sure processes are respected for local implementation
• Ensure audience planning and data integration from Mx brief to Mx measurement
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction

Previous Experience & Industry Background

• 8 + years professional experience in strategic planning
• Media, Brand

Qualifications & Languages

• Bachelor ’ s or Master ’ s degree in Bus iness, Marketing or Advertising
• Languages: English ( Intermediate )

Soft skills & Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP

Technical skills

• Media planning tools
• Advertising technologies
• Business intelligence software (i.e. Tableau, Datorama )
• Office software

Contract Type

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.