Brand Activation & Digital Marketing Specialist - Spontex

Yankee Candle; Barcelona; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A consumer goods company is looking for a Brand Activation and Digital Marketing Specialist in Barcelona. This role involves developing and executing marketing strategies, maximizing digital and social media campaigns, and supporting brand activation. Candidates should have experience in digital marketing tools, be fluent in English and Spanish, and possess strong analytical skills. The position offers a hybrid working model and various professional development opportunities.

Servicios

Flexible hybrid working system

Unlimited access to LinkedIn Learning

Employee Referral Program

Global Employee Assistance Program

Discounts on company products

Formación

• Demonstrated experience with digital and social media campaigns.
• Ability to adapt campaign goals based on performance insights.
• Experience in managing A&P budgets.

Responsabilidades

• Maximize digital strategies for brands through social media plans.
• Collaborate with agencies to drive digital activation.
• Support sales teams with trade materials and activation plans.

Conocimientos

Digital marketing tools proficiency

Brand and trade activation experience

Strong analytical skills

Customer-facing experience

Fluent in English

Fluent in Spanish

Descripción del empleo

Job ID : 4030

Alternate Locations : Spain-Catalonia-Barcelona

Location : Barcelona area (San Cugat del Valles), ES

Reports to : Iberia Marketing Leader

Contract type : Permanent, full-time, hybrid working system

Your Role & Team in a Nutshell

As a Brand Activation and Digital Marketing Specialist, you will develop and execute business growth opportunities, aligning with strategic priorities. You will work with a dynamic team of marketing professionals, focusing on brand activation for Sistema and Contigo and digital marketing for Spontex and NUK.

You will be part of marketing team of 8 people, working on the Spanish market.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities :

Digital Marketing

Maximize digital strategies for Spontex and NUK brands by driving digital and social media plans.

Collaborate with digital and social media agencies to establish yearly strategies and drive digital activation.

Leverage analytics tools to understand campaign performance and distill insights for growth.

Manage A&P budget allocation aligned to business goals and optimize digital campaign elements.

Ensure on-time launches and promotions to drive incremental sales through digital strategies.

Brand Activation

Develop and execute marketing programs across all distribution channels for specific brands.

Contribute to regional strategy development for Sistema and Contigo new business opportunities.

Build and implement brand activation plans for Sistema and Contigo brands.

Optimize new product launches and merchandising efforts.

Support sales teams with trade materials, sell-in decks, and customer activation plans.

Liaise with regional and cross-functional teams to ensure thorough development processes.

What You’ll Need

Minimum :

• Demonstrated experience with digital and social media campaigns, including proficiency in digital marketing tools and platforms
• Brand and trade activation experience.
• Strong analytical skills to drive improvement of digital KPIs.
• Customer‑facing experience.
• Fluent in English and Spanish (oral & written)

Your advantage :

• Ability to adapt campaign goals and strategies based on performance insights.
• Experience in managing A&P budgets.
• Ability to work collaboratively with cross‑functional teams and agencies

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from :

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others

Employee Referral Program – an opportunity to get a bonus

Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well‑being at work and beyond.

Give@Newell – paid time‑off for charity activities dedicated for local communities right where you live / work.

Access to Employee Resource Groups that foster Diversity & Inclusion.

Core Values :

Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV in English.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https : // privacy.newellbrands.com / job-applicant / If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV / motivation letter.

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