App Growth Manager - (Remote, Spain)

Bark.com; España; Presencial; EUR 50.000 - 75.000; Jornada completa

Descripción de la vacante

Bark.com is looking for a Product-Led Growth (PLG) expert to define and drive the adoption of its Consumer app in Spain. This role requires a strong background in creating growth strategies for consumer-facing mobile applications, along with the ability to analyze data and communicate effectively across teams. Additionally, the successful candidate will have experience designing experiments to enhance user engagement and retention. Join Bark in revolutionizing how users connect with professionals and enjoy a vibrant company culture that values diversity and innovation.

Formación

• Proven track record of employing PLG techniques.
• Hands-on experience with consumer mobile apps.
• Confident in data analysis and decision-making.

Responsabilidades

• Define app growth strategy and communicate alignment.
• Own the app growth roadmap and identify opportunities.
• Build deep expertise in user experiences.

Conocimientos

Product-led growth techniques

Experiment design and analysis

Growth strategy communication

Data analysis

Collaboration

Marketplace product experience

Descripción del empleo

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription based pricing.

As a profitable, PE backed scale up (EMK Capital), Bark offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

About the Role

Please note this is an initial 6-month Fixed Term Contract (FTC), with the door open for an extension.

As part of Bark's transformation from a Lead Generation platform to a fully-fledged Services Marketplace, we are looking for an experienced product-led growth (PLG) expert with hands-on experience building in-product growth mechanics to drive a step change in our consumer App adoption (both iOS and Android). We want our app to become the primary destination for anyone looking to hire a Professional and get jobs done.

You will set the strategy for app growth, working with Product leadership to identify where it should sit within our Consumer journey, and our overall approach to driving adoption. You will identify opportunities to organically drive traffic both from our existing experiences, whether on-product or via our marketing, or from creating new experiences or organic approaches that can boost our traction. Understanding how this should differ for new vs. existing users is also going to be key.

Key opportunities include when a user has chosen to engage with a Professional and using the app to manage this experience through the App, or pushing the App as a vehicle to start a new search and get another item crossed off a to do list (whether as a new download or repeat app usage).

Your work will complement that of an existing cross-functional App squad. Their focus will be on creating the best possible experience as Consumers search, engage and hire, whereas yours will be on the top of the funnel. Combined, repeat app usage will be a huge focus.

We’d therefore expect close collaboration with that team but also all of our Consumer experience squads, Marketing, UX Research, Content and Analytics. You’ll sit at the intersection of Product and Marketing, but receive support from across the business to deliver the impact we’re looking for.

We’re a data-driven company that embraces new technologies. We’re looking for someone with an analytical approach, that can leverage the ever-changing capabilities of AI to maximise their impact, be that to explore concepts or scale an idea that previously would have required a huge amount of manual effort.

Responsibilities

• Define a Consumer app growth strategy - set the direction to grow our organic engagement share through adoption and usage of our Consumer app. Communicate this across our organisation to drive alignment and magnify your impact.
• Own our App growth roadmap - identify and prioritise opportunities across our business to grow app adoption, in line with your strategy
• Deep understanding of our users and UX - build deep expertise in the Bark marketplace - our strategy, our journeys and our users. Apply the quant and qual insights that come out of this to shape the path to growth.
• Delivery and impact - explore hands-on solutions whilst influencing across our business to deliver on your plans. Clear communication and thoughtful rationale will be critical to success.
• Evangelise our App - represent our Consumer app in conversations across Bark. Inspire others to start thinking “App-first”, and be clear what that means.

Required Skills and Experience

• Track record of successfully employing PLG techniques to drive significant increases in usage and stickiness of a consumer-facing mobile app.
• Hands-on experience designing and running experiments on activation flows, onboarding funnels, referral mechanics and retention loops within a consumer mobile app.
• Experience in defining growth strategies, and effectively communicating them across an organisation
• Highly effective collaborator, capable of influencing across teams and functions to deliver results
• Supremely confident with data, qual and quant, to derive insights that can inform decision-making and prioritisation
• A demonstrable self-starter that can get ideas off the ground and build momentum around them
• Experience working with Marketplace products (and the associated complexities) a plus. Given the additional challenge of the breadth of services Bark covers, we’re looking for someone that loves a challenge!

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.