Amazon eTrade Marketing Manager

Stanley Black & Decker, Inc.; Barcelona; Híbrido; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical & dental coverage

Tuition reimbursement

Employee stock purchase plan

Descripción de la vacante

Stanley Black & Decker, Inc. in Barcelona, Spain, is seeking an Amazon eTrade Marketing Manager to own the full sales cycle on Amazon for the market/categories you are responsible for.

You will analyze your market, work with Amazon Key Account Managers and cross-functional partners to drive performance, optimize conversions, traffic, and ASP, and report weekly on POS results to secure the target channel position.

Formación

• Strong analytical skills to identify drivers of performance.
• Excellent written and verbal English communication.
• Experience with budgeting, pricing strategies and ROI analysis.

Responsabilidades

• Own the full sales cycle on Amazon for assigned market/categories.
• Analyze market and collaborate with Amazon KAMs to drive performance.
• Maximize sell-out by optimizing conversions, ASP, and traffic.
• Leverage SEO/SEA and Amazon tools to plan quantities and deals.
• Coordinate with agency on advertising performance and weekly reporting.
• Develop cross-selling opportunities and defend brand on Brand Registry.

Conocimientos

Analytical skills

English proficiency

Stakeholder management

Budgeting & ROI

Project management

Cross-functional collaboration

Herramientas

Vendor Central

Vine

Amazon advertising tools

Descripción del empleo

Location: Barcelona, Spain

Work Model: Hybrid

Employment: Permanent

Come build your career.

What You’ll Do

As Amazon eTrade Marketing Manager, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Amazon EU Commercial Director.

You’ll get to:

• · Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
• · You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories
• · Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
• · Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,…), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
• · Traffic: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
• · ASP: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.
• · Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches
• · Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon
• · Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
• · Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it.

• · Doer mentality couple with the drive to get things done under time pressure
• · Strong analytical skills to identify real drivers of performance
• · Excellent written and verbal communication skills in English are essential as well as in the language of the market you will represent
• · Ability to expand skills and take on additional responsibility in the future
• · Strong sense of the business to build and manage budgets, pricing strategies and ROI analysis
• · Ability to manage a diverse range of stakeholders internally & externally
• · Robust sense of ownership, skills to manage several projects at the same time while keeping your eyes on the key priorities.
• · A taste for challenge

What You’ll Receive

You’ll receive a competitive salary and a great benefits plan:

• · Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
• · Discounts on Stanley Black & Decker tools and other partner programs.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• · Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• · Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• · Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• · Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools and storage company and #2 security solutions provider, with a leading presence in engineered fastening. We’re visionaries. Industry 4.0 innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us