Marketing Insights & Analytics Director

Overview

This position is posted by Jobgether on behalf of Billtrust. We are currently looking for a Marketing Insights & Analytics Director in Anywhere.

If you're passionate about data-driven strategy and thrive in fast-paced environments, this role is an opportunity to shape the future of marketing effectiveness. As a key driver of insights and performance measurement, you'll lead the development of dashboards, reports, and analytics that guide strategic decisions. Collaborating with cross-functional teams, you'll transform complex datasets into actionable intelligence to support growth goals and marketing excellence. This remote-friendly position empowers you to influence key initiatives and drive measurable business impact through data storytelling.

Accountabilities

• Analyze marketing performance data across multiple channels to uncover trends, evaluate ROI, and provide insights that support strategic decision-making
• Develop and maintain performance dashboards and visualizations using tools like Power BI, Salesforce, Marketo, and CaliberMind
• Define and track key marketing KPIs, delivering regular reports to communicate progress and identify opportunities for optimization
• Oversee processes for consolidating and summarizing campaign metrics across global markets, ensuring data consistency and alignment
• Collaborate with marketing, sales, and revenue operations teams to implement scalable reporting systems and data-informed planning processes
• Partner with demand generation, field marketing, and web teams to ensure alignment between goals, activities, and outcomes
• Share best practices with cross-functional stakeholders, contributing to data literacy and process improvements across the business

Requirements

• 6+ years of experience in marketing analytics or operations within a B2B SaaS environment
• Strong data analysis capabilities, including knowledge of statistical methods and research practices
• Expertise in marketing and business intelligence platforms such as Power BI, Salesforce, Marketo, and familiarity with tools like Demandbase, Outreach, and ZoomInfo
• Proven ability to synthesize complex data into clear insights and strategic recommendations
• Deep understanding of multi-channel B2B marketing principles, including digital and