Marketing Manager B2B

Overview

Marketing Manager B2B role at CGI. Hybrid work model in Palma de Mallorca.

We are seeking a Marketing Manager B2B with 5+ years in technology with a SaaS sales model and at least 3 years leading demand generation and a small team, accustomed to mid / long advisory cycles and high switching costs environments.

Responsibilities

• Own inbound / SEO marketing strategies and paid B2B marketing (LinkedIn and Google).
• Plan and execute webinars and partnerships with other companies.
• Manage end-to-end lead processes (ICP, MQL / SQL, lead scoring, nurturing) and handoff to Sales.
• Work with KPIs such as CAC, payback, LTV / CAC, MQL→SQL, SQL→Win, demo rate, and landing page conversion.

Qualifications

• 5+ years of technology experience with a SaaS sales model.
• At least 3 years leading demand generation and a small team.
• Experience with consultative sales cycles and high switching costs environments.
• Proficiency in inbound / SEO, B2B paid marketing, webinars, partnerships, and end-to-end lead management.
• Comfortable working with KPIs such as CAC, payback, LTV / CAC, MQL→SQL, SQL→Win, demo rate, and landing page conversion.
• Location : Hybrid in Palma de Mallorca.

Benefits / What CGI offers

• Permanent contract
• Competitive salary based on experience
• Possibility of remote work
• Flexible compensation (childcare voucher, meal vouchers, transport card)
• Employee stock purchase plan
• Training and development in various technologies
• CGI member benefits club
• Excellent work environment
• Life and accident insurance

If you have the capacity to work and a desire to continue learning in a dynamic and growing company, this is your opportunity. At CGI you are part of a team waiting for you.