Marketing Manager (remote in Buenos Aires)

Job Overview

We have launched a new project - an educational platform offering educational products and consulting services (online & offline) and we are looking for a driven Marketing Manager.

What Will You Do

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Generate organic and paid lead traffic for academy events, promote products, enhance academy brand awareness

- Collaborate with other team members on research, campaign creation, and optimization efforts

- Prepare roadmaps for campaigns, brief designers, content managers, and developers

- Plan the marketing strategy of the project, share insights on product improvement from the marketing perspective

- Oversee and approve marketing materials from website banners to hard copy brochures and case studies

- Prepare reports on the campaign and promotion results

- Experiment with different organic and paid acquisition channels to optimize the costs and raise the effectiveness

- Search and manage outsourced production teams when necessary

- Prepare and monitor the marketing budget within the project on a monthly and quarterly basis and allocate funds wisely

Key Skills Required

- 3-5 years of marketing experience

- Proven experience of launching and managing acquisition campaigns for online schools, academies, or universities

- Understanding of tools such as Google Analytics, AdWords and data dashboards

- Exceptional skills with spreadsheets and data crunching

- Excellent knowledge of Facebook ads and its mechanics

- Experienced with analysis of digital KPIs

- English and Spanish at a professional level (please send your CV in ENGLISH!)

Additional Skills Preferred

• Portuguese at a professional level
• Experience in promoting educational content (e.g. online schools)
• Background or passion for the FinTech industry, Trading and/or Crypto

• Knowledge of SEO, keyword research, and Google Analytics

We Offer

• Remote work in a fun and friendly environment
• Competitive salary available in USD / crypto
• Quarterly Bonus based on Company Performance
• 21 working days of annual leave plus public holidays
• Corporate Events & Team Building Activities
• Udemy for Business Unlimited Membership and Language training courses
• The opportunity to excel in your professional career