Corporate Communication Manager

Majid Al Futtaim Group
AED 400,000 - 600,000
Job description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.


Title: Corporate Communications Manager


Role Holder:

Role Archetype: Team Leader

Date of last revision: February 2022

Supervising (if applicable):

Role Purpose:

The role of the Corporate Communications Manager is to develop and manage MAF Lifestyle communications strategy and implement a broad range of public relations activities and plans to achieve organizational, business and brand goals. The role is also responsible for ensuring all external and internal communications’ messaging and narratives are consistent with Corporate Communications standards.

Responsibilities will include, but will not be limited to the following:

Operational Excellence


Develops an effective communication strategy and implement comprehensive communication plans ensuring alignment with key stakeholders.

Oversees the ongoing progress of the strategy. Developing a comprehensive PR plan including monitoring publicity achieved vs targets set per year.

Develop and implement an overarching corporate external and internal communications guidelines, policies, and processes.

Develop, implement, and maintain the corporate key messages, stakeholders mapping, and master narrative.

Develop and implement crisis and issues communications strategies, policies, and processes – in close coordination with MAF Holding.

Develop and execute varied and integrated thought leadership communications across all channels including print, digital, TV, internal, etc.

Proactively manages and mitigates issues, keeping a close eye on how issue is unfolding within social media and in coordination with Holding Corporate Communications, as required.

Works closely with our Legal and other functional teams as needed, as well as agency partners who have been hired to develop and execute issues/crisis communications programming.

Leverage key events with anchors in order to create positive PR and ensure brand positioning

Monitor competitor’s communications and promotions (offline, online, social media).

Develop strategic CSR plans under MAF Lifestyle CSR general guidelines and key focus including developing CSR layers to organize planned campaigns and ensure its timely promotion and execution.

Provide all necessary data / reports on a periodic basis pertaining to PR & Communications campaigns for review and prompt decision making.

Manage PR agencies and conducts periodic reviews and audits.

Ensure that all PR plan / activities are timely executed with highest quality standards.

Ensure consistency of the corporate external communications strategies, plans and message across the company

Conduct companywide corporate communications audit and review to ensure Lifestyle compliance with Code of Conduct and policies & processes.

Ensure that all Communications efforts are aligned with the Annual Marketing Plan, Brand positioning and overall objectives.

Review corporate communications content and deliverables from concept through execution, including, but not limited to company annual report, website and social and digital media content, media materials, executive presentations/speeches, talking points and memos.

Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.

Develop and maintain strong relationships with top-tier local and regional media and other stakeholders.

Act as a key contact to members of the media who are seeking information about the company and its brands.

Build rapport across operational functions to ensure keen understanding of business requirements and support with optimal service.

Support in promoting sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness.


Brand Media Coverage

Spend optimization

Key interviews

Sustainability Initiatives

Functional / Technical Competencies

Excellent verbal and written communication skills

Full understanding of media needs and media relationships

Confident communicator and presenter

Strong analytical skills and data-driven thinking

Excellent story telling skills

Leads the Way – Understands market trends and impact on value drivers affecting areas of responsibility. Regularly reviews and prioritizes work of the team based on urgency and impact. Communicates the vision in a clear and compelling way. Creates clear, balanced roadmaps and ensures alignment. Allocates work in a clear, structured manner. Meets challenging situations head-on.

Drives Impact – Makes clear, informed decisions. Understands risks associated with the job and ensures team understanding. Involves team members in decision making and takes ownership and responsibility for decisions made. Makes hard decisions and knows when to “make the call” versus upward delegations.

Thinks Customer – Has a good understanding of customer segments and helps team to understand them. Frequently solicits customer feedback, works with the team to ensure customer expectations are met and exceeded. Actively encourages team members to adopt “customer first” mindset.

Thinks Group – Identifies and pursues opportunities with potential and benefit for the group. Promotes collaboration with other teams and departments. Plays a leading role in establishing team targets ensuring they are ambitious and measurable. Proactively addresses perceived issues and leads resolutions in a constructive manner. Celebrates team achievements. Is responsive and communicates openly and keeps relevant stakeholders in the loop.

Develops Talent – Delegates responsibilities to improve efficiencies within the team. Invests time and effort to coach team members. Provides fact based, detailed and actionable constructive feedback. Is able to have difficult conversations while maintaining calm and composure.

Fosters Innovation – Regularly discusses new ideas focusing on potential rather than limitations. Actively pushes team to identify best practices and encourages discussion of new ideas. Leads team in assessing feasibility and impact of new ideas for sound implementation.

Qualifications & Experience


Bachelor’s degree in Business Administration, Marketing, PR or equivalent


7 – 9 years’ work experience in PR & Communications preferably in a reputed Retail companies in GCC or abroad

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