Regional Sales Manager - Industrial Automation - The Middle East

HMS Sweden
AED 400,000 - 600,000
Job description

Regional Sales Manager - Industrial Automation - The Middle East


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We are expanding and seeking an experienced and high-performing Regional Sales Manager for our Ewon, Anybus, and Ixxat Product Lines. The candidate will report to General Manager for the Middle East (based in Dubai, UAE).

HMS develops and markets products and solutions within Industrial Information and Communication Technology (Industrial ICT). Our products and solutions enable industrial equipment to communicate and share information with software and systems.

Professionals in the automation market trust and deploy our products to succeed in their integration projects.

  • Solving customer challenges by leveraging the Anybus®, Ixxat® and Ewon® product families (and possible future additions) with a primary focus on our direct and channel customers, including, systems integrators, OEMs, and end users within the Middle East. This role requires the individual to be competent in industrial automation application engineering, IIoT applications, and technical sales
  • Develop robust Distributor and approved SI network primarily in GCC territory
  • Develop verticals of Manufacturing (F&B, Steel, Chemicals, etc.) , Utilities (specifically District Cooling, Water/Wastewater), and Powergen/Renewables
  • The RSM is also responsible for managing, training, guiding, and maintaining its channel partner network. This includes potentially removing or adding a distributor partner to execute the territory strategy. The RSM should hold partners to a high standard of conduct and business practices as they are instrumental in HMS increasing our customer base
  • Creation, refinement, and execution of annual sales strategy for the assigned territory, ensuring achievement of individual and organizational goals and objectives. This strategy is submitted to your manager each year for review and feedback
  • Achieving sales quotas and assigned strategic account objectives
  • Generating technical sales proposals, contracts, PoCs along with local technical support engineer Managing active customer accounts and identifying new opportunities within those accounts Identifying prospect accounts and making sales calls
  • Managing and interpreting customer requirements - speaking with customers to understand, anticipate and meet their needs
  • Maintaining records of customer communication and sales activity in our CRM and established internal communication systems
  • Developing account management plans to grow our business within large accounts Maintaining a high degree of technical knowledge to allow in-depth technical presentations and discussions with customers and partners
  • Representing the company at industry events and meetings Other projects as assigned by your manager


  • Min. diploma in Engineering related discipline
  • Min. of five to ten years of business development & sales experience in a B2B context Working technical knowledge in industrial automation controls, industrial communication protocols, or industrial Ethernet and TCP/IP technologies, Discrete Automation
  • Sales Hunter and Startup mindset
  • Proficient English level (technical writing and speaking) with the ability to communicate clearly
  • Able to travel extensively within the Middle East
  • Great communication and interpersonal skills, positive attitude, and strong work ethic
  • Willingness to learn new technologies
  • Ability to work on your own as well as in a team environment: self-driven and collaborative
  • Take full accountability for actions and the role; perform well under pressure
  • Resourceful in solving problems with limited resources; develop solutions to the problems or obstacles that come up in your role
  • Strong industry network or ability to make lasting connections


  • Valid UAE or KSA Driving License
  • Transferable Visa/Clearance from Labor Department and the previous employer to join HMS, 1 Month Notice preferred
  • Personal Vehicle


  • Prior experience with GCC Industrial integrators, manufacturers, distributors, and end-users
  • Deep knowledge of GCC Industrial
  • Market apart from O&G

What We Offer

  • Be a catalyst for growth at one of the newest regional offices based in Media City, Dubai
  • Competitive package with transportation and housing allowance, comprehensive insurance for employees and dependents, incentive plan, share saving program
  • Opportunity to work in a small, positive, and dynamic team in a fast-paced environment
  • Be a member of an international team and work with colleagues from across the world
  • Influence and own your agenda based on priorities made locally together with the team
  • An opportunity to work with one of the world’s fastest-growing Information and Communication Technology companies headquartered in Halmstad, Sweden. Work in a growing and well-positioned company with a high employee satisfaction index

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