Staff Hardware Product Manager

Veo; København; On-site; DKK 750,000 - 1,100,000; Full time

Job summary

Veo, an AI-powered sports camera and analytics ecosystem, is hiring a product leader to own the capture portfolio and define what belongs in it. You will partner with hardware engineering to build cameras that combine optics and on-device AI with a subscription model, delivering proof on the pitch.

This role emphasizes early decision-making, cost control, and market-fit for devices used across sports, with real impact from day one. Copenhagen-based, on-site role.

Qualifications

• Proven product management experience bringing physical hardware products to market.
• Track record defending direction and value over raw requirements.
• Commercial instinct with evidence of close user contact.

Responsibilities

• Make the case before the spec for every hardware programme.
• Decide what belongs in the product line and how items ladder.
• Turn cameras into products by aligning hardware, AI and app and owning the launch.
• Quantify value through price, positioning, margins and subscription revenue.
• Involve optics, thermal, battery and cost early in decisions.
• Define success metrics and report them clearly, even when things aren’t working.

Skills

Product management

Hardware products

Value advocacy

Commercial instinct

User research

Optics/battery/cost

Tools

DFM exposure

Job description

Veo is an AI-powered sports camera and analysis ecosystem built for one job: turning what happens on a pitch into proof. Capture, viewing, data and analytics, sharing- all in one system, all pointed at the same thing.

That's bigger than football. Every player, on every pitch, gets access to the kind of proof only the top academies used to keep for themselves. It's the future we're building.

Every youth match still has a moment nobody saw. A run that won the game, underneath everyone's radar. A kid written off before anyone actually checked. We exist to close that gap, one match at a time.

One camera on any pitch feeds an AI that tracks every player and the ball for the whole game, turning what happened into evidence instead of somebody's opinion.

That's the actual job here. Not shipping features. Building the system that gives proof to someone who used to rely on a hunch.

If you've ever watched a match and wondered who else saw what you saw, you already know why this matters.

We're looking for people who want to build that future with us.

The opportunity

Veo has done the hard part: cameras that follow the play on their own and ship reliably at scale in 90+ countries. Our current hardware already supports livestreaming for 10+ sports and automated data enrichment, meaning the baseline for performance is high. The motivation for any new hardware must now be a step change in utility—whether that’s through radical portability, permanent fixed-mount options, or a significant reduction in cost.

That's this role. You own the capture portfolio - and the question of what belongs in it. A camera that costs half as much. One with optics sharp enough for the top of the game. One that does more of its thinking on the device. One that never comes down off the wall. One that fits in a pocket. We could build any of them. Deciding which, for whom, and what it's worth is the job - not the spec, the case.

You'll partner with our Director of Hardware Engineering, who owns how it gets built; you own why it exists.

What you'll do

• Make the case before the spec. Every hardware programme starts with a written argument - problem, user, willingness to pay - that has to hold up before anyone cuts metal.
• Choose what belongs in the line. Decide what each product is for, what it deliberately isn't, and how they ladder - including saying no to good ideas that haven't earned a slot.
• Turn cameras into products. A camera that records is a device; one that tells a coach something at halftime is a product. You own that seam across hardware, AI and app - and you own the launch.
• Put a number on it. Price, positioning, margin, attach, and the subscription revenue the device unlocks. A camera earns its place by what it's worth, not by what it can do.
• Aim while aiming is still cheap. Bring optics, thermal, battery and cost into the decision early, when a change costs a conversation rather than a year.
• Prove we aimed right. Define what success means - activation, sessions recorded, field reliability, retention - and report it straight, including when it isn't working.

What you could bring

• Proven product management experience bringing physical hardware products to market, where hardware and software meet.
• A track record of choosing a direction and defending it - arguing for value, not gathering requirements. You can kill a good idea because it doesn't pay for itself.
• Commercial instinct, and evidence of getting genuinely close to users.
• Comfort committing on incomplete information. Hardware allows no fast follow, so the call has to be made early and made well.
• Fluency in optics, thermals, battery and cost to have a real conversation with engineers.
• Bonus: hardware-plus-subscription business models, consumer electronics and DFM exposure, or a sports background.