Senior Sales Area Manager (m/f/d) - Nordics

Emerson Process Management; Herlev Kommune; On-site; DKK 522.000 - 635.000; Full time

Job summary

A leading technology company seeks a Sales Area Manager in Denmark. Focus on revenue growth and customer success, you will manage sales strategies and relationships across Denmark, Norway, and Sweden. Ideal candidates have over 5 years of technical sales experience, an engineering background, and language proficiency in English and at least one Scandinavian language. This role involves extensive travel and offers opportunities for career development.

Benefits

Ongoing career development

Mentorship opportunities

Inclusive workplace culture

Qualifications

• 5+ years experience in technical sales or application engineering.
• Test & Measurement experience with NI platform preferred.
• Ability to align technical solutions with customer objectives.

Responsibilities

• Develop and implement growth plans and account strategies.
• Build relationships with technical and executive stakeholders.
• Plan customer-facing events and monitor industry trends.

Skills

Technical sales experience

Strong communication

Interpersonal abilities

Proficient in English

Knowledge of AI/ML and IoT

Education

Engineering degree or equivalent technical background

Tools

Salesforce

Job description

Overview

The Sales Area Manager (SAM) is a proactive individual contributor with a focus on boosting revenue growth and nurturing customer success throughout Denmark, Norway and Sweden. This position involves thoughtful planning, effective implementation, and working closely with NI resources, distributors, and solution & integration partners. The SAM will lead the development and execution of a comprehensive growth plan, using both direct and indirect sales channels to expand NI’s market presence. This position reports directly to the Regional Sales Manager.

In This Role, Your Responsibilities Will Be:

1. Territory Management & Sales Execution

• Develop and implement growth plans, such as pipeline, account planning, and forecasting
• Identify and drive new business opportunities
• Lead demand generation with marketing and deliver technical sales presentations
• Manage short- and medium-term sales cycles and operate demo hardware as needed

2. Customer & Partner Relationship Management

• Build strong relationships with technical and executive stakeholders
• Align NI solutions with customer needs and ensure success throughout the lifecycle
• Collaborate with solution, integration partners, distributors, and resellers

3. Channel & Ecosystem Engagement

• Work with NI’s channel team to expand the partner ecosystem
• Propose new partnerships and support effective route-to-market strategies
• Foster local LabVIEW and NI user communities

4. Market Development and Planning

• Plan and carry out customer-facing events (webinars, seminars, user groups)
• Align with internal teams on critical initiatives and monitor industry trends
• Develop localized marketing plans and leverage government funding opportunities

5. CRM & Forecasting

• Maintain accurate Salesforce records and provide reliable forecasts
• Track sales activities and ensure pipeline health and data integrity

Who You Are:

You serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. You adjust communication content and style to meet the needs of diverse stakeholders. You persist in the face of challenges and setbacks.

For This Role, You Will Need:

• 5+ years experience in technical sales, field, or application engineering
• Engineering degree or equivalent technical background
• Test & Measurement experience, ideally with NI platform
• Strong communication and interpersonal abilities for technical and executive engagement
• Ability to align technical solutions with customer objectives
• Entrepreneurial, proactive, and forward-thinking
• Proficient in English and at least one of the following languages: Danish, Norwegian, Swedish
• Willingness to travel extensively within the sales area

Preferred Qualifications That Set You Apart:

• Familiarity with emerging technologies such as AI/ML, IoT, and 5G.
• Experience in community engagement through conferences, blogs, or user groups.
• Knowledge of government or public sector funding programs.
• Strong negotiation and contract management skills.
• Understanding of SaaS or subscription-based business models.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

Work location

Copenhagen, Copenhagen, Denmark

Secondary work locations

Sweden

Secondary work locations

GÖTEBORG, VÄSTRA GÖTALANDS LÄN, Sweden

Secondary work locations

Denmark

Secondary work locations

Norway