Senior Fullstack Data Analyst (Commercial Analytics)

Pleo; København; On-site; DKK 700,000 - 950,000; Full time

Job summary

Pleo is hiring a Senior Full Stack Data Analyst to bridge commercial analytics and customer intelligence. You’ll build end-to-end analytics for retention, activation, and growth, influencing how Pleo acquires, onboards, retains, and grows its customer base.

You’ll partner with Experience, Sales, and Success teams, leveraging SQL, dbt, Looker, and BigQuery to deliver dashboards and insights that drive action. Join a diverse, data-driven team shaping the future of spend management.

Qualifications

• Experience in insights generation and analytics engineering in a SaaS environment (fintech a plus).
• Proficiency with Python, SQL and dbt: write clean, tested models and understand layered architecture.
• BigQuery experience, including complex transformations and performance considerations.
• BI tools such as Looker and LookML.
• Commercial mindset: understanding GTM metrics, customer lifecycle stages, and revenue outcomes.
• Strong data visualization skills; build dashboards used by GTM stakeholders.
• Understand analytics outputs for AI tools and self-serve analytics as first-class consumers.

Responsibilities

• Build and maintain the analytics layer for customer acquisition, onboarding, growth, and retention: propensity models, growth dashboards, activation funnels, and GTM dashboards.
• Partner with Customer Experience, Sales, and Success teams to understand data needs and deliver dashboards and analyses that drive decisions.
• Conduct in-depth analysis of customer behaviour, commercial performance, and retention patterns to surface trends and growth opportunities.
• Support onboarding and self-serve product teams with data on activation, engagement, and friction to improve the customer journey.
• Design and analyse experiments to test growth hypotheses and optimize key metrics with rigorous methodology.
• Build analytics designed for self-serve and AI access.
• Contribute metric definitions to semantic layer; ensure GTM metrics are consistent across BI and AI tooling.
• Engage with data colleagues to share knowledge, maintain standards, and foster a craft-focused culture.

Skills

Python

SQL

dbt

BigQuery

Looker

LookML

Analytics Eng

GTM metrics

Data dashboards

Git CI/CD

Tools

Git

CI/CD

Job description

About Pleo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we’re changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

Please note: applications will be open until Friday 2nd October 2026 at 08.00 CEST.
We will not review any applications before the closing window so please don’t rush and take the time you need to submit a high quality application.

Growth Intelligence owns the commercial data layer that powers Pleo’s GTM engine from acquisition, retention and, propensity modelling to customer health. The team supports RevOps, Customer Experience, Customer Success, and senior commercial leadership with the data and models they need to make faster, smarter decisions.

As a Senior Full Stack Data Analyst, you sit at the intersection of commercial analytics and customer intelligence. You build end-to-end analytics solutions (retention models, growth analyses, activation funnels, and GTM dashboards) that directly influence how Pleo acquires, onboards, retains, and grows its customer base.

Who you’ll work with

You will report to the Senior Manager of the Growth Intelligence team. You will partner primarily with Customer Experience, Sales, and Success teams. You will also work closely with the onboarding and self-serve product teams as well as colleagues across Growth Intelligence and the broader data community, including Data Scientists in your team and Analytics Engineers who own the modelling layer your analysis depends on.

For extra context, you’ll also be leveraging technologies including SQL, dbt, BigQuery, Looker, Amplitude, HubSpot, Zuora, or Vitally.

What you’ll be doing

• Build and maintain the analytics layer for customer acquisition, onboarding, growth, and retention: propensity models, growth dashboards, activation funnels, and the commercial reporting GTM teams depend on day-to-day.

• Partner with Customer Experience, Sales, and Success teams to understand their data needs and deliver dashboards and analyses that drive operational decisions.

• Conduct in-depth analysis of customer behaviour, commercial performance, and retention patterns to surface trends, risks, and growth opportunities (owning the insight and narrative, not just the output).

• Support the onboarding and self-serve product teams with data on activation, engagement, and friction, translating product behaviour into insights that improve the customer journey.

• Design and analyse experiments to test growth hypotheses and optimise key commercial metrics within Pleo’s experimentation methodology, ensuring statistical rigour.

• Build analytics explicitly designed for self-serve and AI access

• Contribute metric definitions and domain knowledge to the semantic layer, working with Data Services & Governance to ensure GTM metrics are consistently defined across BI tools and AI tooling.

• Engage with data colleagues across Intelligence to share knowledge, maintain standards, and contribute to a culture of craft.

What you bring

• Proven experience working across both insights generation and analytics engineering in a SaaS environment (fintech is a big plus).

• Solid proficiency with Python, SQL and dbt: you write clean, tested models, understand layered architecture, can manipulate and analyse data to uncover insights.

• BigQuery experience, including complex transformations and performance considerations.

• BI tool proficiency such as Looker and LookML

• Commercial mindset: you understand GTM metrics, customer lifecycle stages, and how data connects to revenue outcomes.

• Strong data visualisation skills: you build dashboards that GTM stakeholders actually use, not just ones that look good.

• Understanding of how analytics outputs serve AI tools and self-serve analytics as first-class consumers: you design for machine access as well as human access, and know why metric consistency matters as AI tooling scales.

• Comfort with Git-based workflows and CI/CD practices for analytics code.

• Strong ownership and delivery discipline: you manage multiple projects with close attention to detail and follow through.

• Solid understanding of data contracts: schema agreements, ownership, and SLAs between data producers and downstream consumers.

This role is not a good fit if

• You prefer to specialise deeply in one area rather than wear multiple hats. This role requires you to move between analysis, analytics engineering, experimentation, and stakeholder management.

• You are not comfortable engaging directly with demanding commercial stakeholders and translating their needs into data solutions without a fully defined brief. You’ll often need to shape the question as much as answer it.

• You need clean problem definitions before you can start. The commercial data environment here is genuinely complex. Definitions evolve, ownership is shared, and the right answer sometimes requires negotiation as much as analysis.

Your first 6 months

By the end of your first six months, you’ll have built things that GTM teams are actively relying on.

• Growth Intelligence’s core analytics layer: activation funnels, customer health reporting, retention signals will be in better shape than when you arrived. You’ll know which models and dashboards matter most, where the gaps are, and have fixed at least some of them in ways that reduce manual work for RevOps, CS, and CX.

• You’ll have contributed real metric definitions to the semantic layer, agreed with Data Services & Governance on what canonical GTM metrics actually are, and made that stick downstream. Analysts and AI tools will be getting consistent answers rather than each team maintaining their own version.

• You’ll have a genuine working relationship with the commercial stakeholders you serve — RevOps, Customer Experience, Customer Success — and they’ll have a clear sense of what to bring to you and what to expect back.

• And you’ll have shipped at least one piece of analysis or tooling that changed a commercial decision or enabled something that wasn’t possible before, not just improved the plumbing, but unlocked actual use.

A fair look for everyone.

Diversity drives us.

We encourage people from all backgrounds and experiences to join us.