Senior Digital Marketing Strategist — ABM & Performance

Topsoe; Denmark; On-site; DKK 520,000 - 760,000; Full time

Job summary

Topsoe is seeking a Senior Digital Marketing Consultant to own day‑to‑day management and optimization of key digital channels in an international B2B setting. You will collaborate with Marketing Managers, copywriters, and stakeholders across the business to translate priorities into effective digital campaigns and data-driven improvements.

The role focuses on email, LinkedIn, Google Ads, landing pages, and Topsoe.com updates, with cross‑channel ABM activities and a hands‑on, analytical approach

Qualifications

• Degree in marketing, communications, business, or related field or equivalent hands‑on experience.
• 4+ years of digital marketing experience preferred.
• Fluent English in written and spoken form.

Responsibilities

• Manage paid LinkedIn campaigns end‑to‑end with planning, setup, optimization and reporting.
• Own email marketing workflow from lists to newsletters, including ABM support.
• Handle Google Ads activities: keyword targeting, copy updates and optimization.
• Update website content and landing pages; publish articles, videos, and papers.
• Support internal link building and small site improvements for UX.
• Produce regular performance reports with insights and optimization ideas.

Skills

LinkedIn Campaign Manager

Google Ads

Email Marketing

Pardot

CMS Platforms

Canva

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn Campaign Manager

Google Ads

CMS platforms

Pardot (Account Engagement)

Canva

Job description

Topsoe is seeking a Senior Digital Marketing Consultant to own day‑to‑day management and optimization of key digital channels in an international B2B setting. You will collaborate with Marketing Managers, copywriters, and stakeholders across the business to translate priorities into effective digital campaigns and data-driven improvements.

The role focuses on email, LinkedIn, Google Ads, landing pages, and Topsoe.com updates, with cross‑channel ABM activities and a hands‑on, analytical approach