Product Manager, Retail Execution

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid workplace with 3 days in office

Job summary

The LEGO Group is seeking an experienced Product Manager to lead a digital Retail Execution capability within Global Commercial Development. You will shape the product vision and strategy for in-store and online retail experiences, collaborating with LEGO Retail, Product Development, Finance, Sales and Marketing teams.

You will drive a cross-functional roadmap, prioritize backlogs, and ensure delivery of value to customers and shoppers across markets, with a focus on safeguarding the LEGO brand

Qualifications

• Strong communication & collaboration across orgs.
• Understand the commerce business basics (sales operation, field sales, merchandising).
• Provide leadership with clear objectives and measurable results.
• Experience with cross-functional teams and agile development, storytelling and evangelism.
• Willing to travel internationally (10–15 days/year).

Responsibilities

• Develop an ambitious product vision and communicate it to stakeholders and the team.
• Translate strategy into a roadmap to grow market share and improve customer experience.
• Define and report quarterly OKRs aligned with portfolio objectives.
• Lead product discovery with researchers and stakeholders to test ideas.
• Collaborate with teams to continually improve the product for customers and shoppers.
• Drive end-to-end delivery from inception to production.

Skills

Stakeholder management

Agile methodologies

Cross-functional leadership

Product discovery

Travel readiness

Job description

Job Description

Are you ready to join an impactful team and lead a digital product at the heart of the Product Management team at The LEGO Group? Are you eager to enable the LEGO sales organization, elevate our commercial momentum and succeed with our retailers? Bring your digital and retail expertise to the table to help the LEGO Group build a cutting‑edge Retail Execution strategy and shaping the organisation’s commercial actions. We are step‑changing our in‑store execution ecosystem with core capabilities to drive productivity and protecting our brand. We are therefore looking for an experienced Product Manager to hold a leading role in building our digital Retail execution capabilities, in strong collaboration with commercial teams.

Core Responsibilities

• Develop an ambitious and clear product vision and communicate it effectively to relevant stakeholders and the team, so they’re aligned, and invested in the strategic direction
• Translate product strategy into a product roadmap, identifying and generating new ideas that grow market share, drive commercial and business value and improve customer experience
• Define, monitor and report the product teams quarterly objectives and key results performance, in line with our portfolio strategic objectives and key results, and wider market context
• Lead product discovery with the team, researchers and wider stakeholders to develop, experiment and test new ideas that help shape the value proposition
• Work closely with the product team and relevant stakeholders to ensure that the product is continually improved to deliver better outcomes for customers and shoppers.
• Drive end‑to‑end team output strategy from inception to production
• Integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer‑driven design
• Ensure communication around priorities, developments and changes are clearly understood by stakeholders across the business
• Plan product development out into future by e.g maintaining a backlog 3 to 4 sprints ahead of the team
• Successfully identify risks and mitigations that remove risk and uncertainty early in product development
• Promote and encourage a continuous delivery culture within the product team, with focus on releasing value incrementally to deliver against objectives and key results
• Act as a subject matter expert for the product team, providing insight, context and additional information as needed to help understanding of what is required

Play your part in our team succeeding

We are accelerating our digital agenda to establish a more seamless experience for our customers, improving how we protect and promote the LEGO brand online and in stores, and how we better enable our sales and marketing colleagues to engage with our customers. This role will be centrally located in the global Markets & Channels organization as part of Global Commercial Development (GCD) across our B2B Market Groups and D2C LEGO Retail unit with a mandate to optimise commercial momentum, support group‑wide commercial strategies and drive commercial insights and capability building in how we activate and protect our brand and go to market. As a Product Manager for Retail Execution, you are accountable for the success of your product, setting the product vision and strategy, defining objectives and key results for the product team, in close alignment with your stakeholders. You will develop a deep understanding of market conditions and the needs of key stakeholders through research and analytics and collaborate closely with various stakeholders to develop new opportunities that improve our Retail Execution in store and enable markets to make ideal in‑store execution decisions.

Do you have what it takes?

• Strong communication & collaboration skills as you will work with stakeholders across the entire organization including LEGO Retail, Product Development, Finance, Sales & Marketing
• Understand the commerce business in general (sales operation, field sales management, merchandising, key account management)
• Ensure effective leadership of the team; maintaining a continuous learning environment, setting clear objectives to ensure there is clarity on what needs to be achieved for any given work
• Offer a supportive coaching style, proactively encouraging personal and professional development and achievement across the product team
• Experience with engaging and working with cross‑functional teams (from tech and design to business) as well as agile development methodologies, storytelling and evangelism
• Open to occasional travel - 10-15 international travel days per year should be expected.

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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