Lifecycle Marketing Strategist

Subsets; København; On-site; DKK 496,815 - 649,681; Full time

Benefits offered by this job

Competitive salary and equity

Company card for office food/snacks

Great breakfast and lunch

Relocation support

Job summary

An innovative AI-driven startup in Copenhagen is looking for a Lifecycle Engineer to work hands-on with clients and manage enterprise customer portfolios. You will build and optimize lifecycle campaigns while shaping the customer team structure. The ideal candidate will have hands-on CRM experience, be client-facing, and thrive in fast-paced environments. Relocation support is offered for those moving to Copenhagen, alongside a competitive salary and benefits including office perks.

Qualifications

• Hands-on experience in customer/retention marketing and CRM tools.
• Client-facing experience, especially in agency or consulting roles.
• Proficiency in email marketing and additional marketing channels.
• Experience analyzing campaign performance and running experiments.
• Background in subscription businesses is beneficial.

Responsibilities

• Build, optimize, and iterate on lifecycle campaigns.
• Shape the customer team model and playbook.
• Manage a portfolio of 5-10 enterprise customers.
• Develop a deep understanding of each client's business.
• Partner closely with a solutions engineer for technical escalations.
• Work in a lean, high-performing team.

Skills

CRM experience

Client-facing experience

Email marketing proficiency

Campaign performance analysis

Subscription business knowledge

Proactive mindset

Autonomous work style

Tools

Sailthru

Braze

Iterable

Job description

Overview

Subsets (YC S23) is an early-stage startup building the future of AI-driven subscription growth. As a Lifecycle Engineer, you'll join the early team to work hands-on with our platform and our clients. You will be owning, driving, and expanding adoption of the product across a portfolio of customers while helping to define what great customer outcomes look like as we scale.

What You Will Do

• work hands-on within the Subsets platform to build, optimise, and iterate on lifecycle campaigns and subscriber journeys alongside our clients.
• help shape the structure and playbook of the customer team model as one of the first Lifecycle Engineers at Subsets - this is a defining role in how we scale.
• own and manage a portfolio of 5-10 enterprise customers, acting as the primary point of contact responsible for adoption, business outcomes, and satisfaction of the client.
• develop a deep understanding of each client's business, proactively identifying opportunities to drive growth and addressing challenges before they arise.
• partner closely with a solutions engineer, who will handle technical escalations and integrations, so you can stay focused on strategy and outcomes.
• work in a lean, high-performing team where you will have a significant impact and assume high levels of responsibility.

You may be a great fit if you have

• (required) hands-on experience in CRM or customer/retention marketing - building journeys, campaigns, and lifecycle strategies inside a platform like Sailthru, Braze, Iterable, or other similar tools.
• (required) experience being client-facing (e.g., agency or consulting), and ideally with managing relationships at multiple levels.
• proficiency in email marketing and experience in additional marketing channels (app, on-site, paid social, etc.) is a plus.
• worked with analysing campaign performance and have a basic understanding of running experiments and what good experimental design looks like.
• experience with subscription businesses and words like ARPU and Lifetime Value is a plus.
• a proactive, big-picture mindset. You're always thinking about where a client relationship is heading, not just the task in front of you.
• a strong bias toward action and the ability to work autonomously in fast-paced, loosely defined environments.
• you prefer a primarily in-office way of working and are energized by the pace and intensity of early-stage startups.

Perks

• competitive salary and equity.
• company card for all things office food/snacks.
• great breakfast and lunch (and dinner when working late in the office).
• relocation support if you don\'t live in Copenhagen.

Compensation Range: $78K - $102K