Global CRM Program Lead

VELUX; Hørsholm; On-site; DKK 1,150,000 - 1,550,000; Full time

Job summary

VELUX Group seeks a Global CRM Program Lead to drive the CRM transformation from strategy through adoption, bridging business needs with technology and coordinating across markets to deliver superior customer experiences.

You will report to the VP Sales & Strategic Pricing with a dotted line to the VP IT & Digital Excellence, leading governance, budgets, and partnerships while collaborating with Sales, Marketing, Customer Service, Finance and IT.

Qualifications

• Master's degree in Business Administration, Information Technology, Engineering, or a related field.
• Extensive experience leading large-scale CRM or enterprise transformation programs in global organisations.
• Proven track record delivering complex cross-functional initiatives with multiple stakeholders and markets.
• Understanding of commercial processes in Sales, Marketing, and Customer Service; ability to enable business value.
• Strong financial acumen, including budget management and business case development.
• Experience with CRM platforms such as Salesforce or Microsoft Dynamics 365.
• Excellent stakeholder management and ability to engage with senior leaders.
• Program or project management certifications (PgMP, PMP, PRINCE2, MSP, SAFe) are a plus.

Responsibilities

• Define and drive the overall CRM programme strategy, roadmap, governance, and delivery approach.
• Ensure alignment between business objectives, technology solutions, and value realisation across markets.
• Lead executive stakeholder management, steering committees, and programme decisions.
• Manage programme scope, budget, risks, dependencies, and benefits realisation.
• Oversee implementation partners and ensure high-quality delivery of CRM solutions, integrations, and data migration.
• Drive global rollout planning, market readiness, adoption, and change management.
• Build strong collaboration across Sales, Marketing, Customer Service, Finance, and IT.

Skills

Programme leadership

Stakeholder management

CRM transformation experience

Cross-functional collaboration

Budget & business case experience

CRM platforms (Salesforce, Dynamics 36

PgMP / PMP / PRINCE2 / MSP / SAFe

Executive communication

Education

Master's degree in Business Administration, Information Technology, Engineering, or related field

Tools

Salesforce

Microsoft Dynamics 365

Job description

Lead one of the most ambitious global transformation programmes in the VELUX Group and help shape the future of customer engagement across our business. With your strong programme leadership experience and ability to bridge business and technology, you will play a key role in delivering a global CRM platform that enables better customer experiences, stronger commercial performance, and lasting business value.

Meet your future team

You will join our global Sales & Strategic Pricing organisation and work closely with colleagues across Sales, Marketing, Customer Service, Finance, and IT & Digital Excellence. In this highly visible role, you will collaborate with senior leaders, project teams, business stakeholders, and external partners across the VELUX Group.

You will report to the VP Sales & Strategic Pricing, with a dotted reporting line to the VP IT & Digital Excellence, Sales & Marketing.

As Global CRM Program Lead, you will be accountable for driving our global CRM transformation programme from strategy through implementation and business adoption. You will act as the connecting link between commercial ambitions, technology delivery, and organisational change, ensuring alignment across markets while creating value for the business.

What we offer

This is an opportunity to take ownership of a strategically important global programme and influence how the VELUX Group engages with customers for years to come. You will be given significant responsibility, engage with senior stakeholders across the organisation, and lead a complex transformation that reaches across functions and geographies.

More specifically, your tasks will be to:

• Define and drive the overall CRM programme strategy, roadmap, governance, and delivery approach.
• Ensure alignment between business objectives, technology solutions, and value realisation across all markets.
• Lead executive stakeholder management, steering committees, and programme decision-making.
• Manage programme scope, budget, risks, dependencies, and benefits realisation.
• Oversee implementation partners and ensure high-quality delivery of CRM solutions, integrations, and data migration activities.
• Drive global rollout planning, market readiness, adoption, and change management activities.
• Build strong collaboration across Sales, Marketing, Customer Service, Finance, and IT functions.

What you will bring

You are an experienced programme leader who thrives in complex, international environments and can successfully navigate the space between strategy and execution. You combine strong commercial understanding with technology insight and know how to bring people together around a common goal.

Moreover, we expect that you:

• Hold a Master's degree in Business Administration, Information Technology, Engineering, or a related field.
• Have extensive experience leading large-scale CRM or enterprise transformation programmes in global organisations.
• Have a proven track record of delivering complex cross-functional initiatives involving multiple stakeholders, markets, and external partners.
• Understand commercial processes within Sales, Marketing, and Customer Service and how technology can enable business value.
• Bring strong financial and business acumen, including experience managing programme budgets and business cases.
• Have experience working with CRM platforms such as Salesforce, Microsoft Dynamics 365, or similar solutions.
• Excel at stakeholder management and are confident engaging with senior leaders and executives.
• Bring programme or project management certifications such as PgMP, PMP, PRINCE2, MSP, or SAFe, which will be considered an advantage.
• Are a collaborative and resilient leader who creates alignment, drives decisions, and delivers results.

All inquiries will be treated confidentially.

About VELUX

In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future. From the forefront of the roof window category, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.

The VELUX Group is an international, family-owned business with strong financial roots and each year we can create real impact by reinvesting in society, our employees and planet through our foundations. With 20 production companies in 12 countries and sales companies in 37 countries, our products are widely available. We employ around 12,000 people, and our company is headquartered in Denmark. Alongside the rest of our values, "courage" and "mutual respect" define our actions every day and how we wish to contribute to the world.

Equal Opportunity Employer

At the VELUX Group, we believe in fostering a diverse workplace for everyone to thrive, develop, and perform at their best, and where you feel welcome, respected, and valued. We are committed to providing equal opportunities for all, whether you are applying for a role or already a part of VELUX. That means we recruit, hire, train, and promote people based on their skills and potential without regard to race, colour, religion, sex, age, neurodiversity, disability, protected veteran status, national origin, sexual orientation or any other basis prohibited by applicable law.

We value diversity and strive to ensure that our employment decisions are fair and inclusive, focusing only on what truly matters: your qualifications and how you can contribute to our shared mission and success.