Customer Marketing Manager

Factbird ApS; København; On-site; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Flexible working hours

Competitive salary

Internet reimbursement

Thoughtful onboarding

Job summary

Factbird is seeking a Customer Marketing Manager in Copenhagen to own marketing for current customers. You will drive lifecycle, expansion, and advocacy programs, turning usage data into timely communications and working closely with Product Marketing and Customer Success.

You will report to the Product Marketing Director within the Marketing team, contributing to onboarding, adoption, and renewal efforts while collaborating across regions.

Qualifications

• 3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company.
• Hands-on experience building email journeys and segmentation in HubSpot.
• A track record in customer advocacy, such as references, case studies, referral programs, or review-site campaigns (G2, Capterra).
• Excellent written and spoken English.

Responsibilities

• Own marketing for existing Factbird customers, from onboarding to renewal and beyond.
• Design and run lifecycle, expansion, and advocacy programs to increase product adoption and value realization.
• Use Mixpanel and HubSpot data to craft timely, relevant communications and feed product marketing.
• Partner with Customer Success and CSAT/NPS to improve retention and customer health.
• Develop ABM campaigns and create customer case studies and referrals.

Skills

Customer marketing

B2B SaaS marketing

Email journeys in HubSpot

Account-based marketing

English writing

Tools

HubSpot

Mixpanel

Job description

Customer Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Copenhagen

Description

Factbird helps manufacturers see what’s really happening on their production lines. Our lightweight hardware products are installed directly on the production lines and collect data from the machines without the need of heavy consultant implementations. Our hardware turn data into real-time insight on production output, downtime, and efficiency, so the people on the factory floor and in management can make better decisions. Today we have 300+ customers across Europe and US, and with a recent partnership with Verdane, we are looking to scale our efforts even further.

Coming this far has only been possible by relentlessly understanding our customer’s pains and needs and turning that into solutions that generate real-world value in the manufacturers’ day-to-day. As our customer base grows, some of the most valuable conversations we can have are with the manufacturers already using Factbird every day: helping them get more out of the platform, showing them the value they’ve achieved, and giving them good reasons to tell others about it. That’s why we’re hiring our first dedicated Customer Marketing Manager.

You’ll join our marketing team and work side by side with our Product Marketing Director, the Marketing team and Customer Success to support building programs that turn customers into long-term partners and advocates.

The role

As Customer Marketing Manager, you’ll own marketing for everyone who is already a Factbird customer; from their first weeks on the platform to their renewal and beyond. You’ll design and run the lifecycle, expansion, and advocacy programs that help customers adopt more of Factbird, see the value they’re getting, and grow with us.

This is also a data-informed role. You’ll use product usage data from Mixpanel and customer data in HubSpot to understand how accounts actually use Factbird and turn those insights into communication that’s relevant and well-timed. You’ll also make sure what customers tell us reaches product marketing to support campaigns and positioning.

You’ll report to Frederik Krogtoft, Product Marketing Director, and be part of the Marketing team based in Copenhagen.

What You’ll Do

Lifecycle, adoption & education

• Build and run onboarding journeys in HubSpot, email flows and welcome packs, that help new customers get up and running quickly.
• Plan feature-adoption campaigns based on Mixpanel usage data, targeted at the accounts that will benefit most.
• Promote professional services and training to under-engaged accounts.
• Build and maintain the Factbird Academy, our customer knowledge base.

Expansion & account-based marketing

• Run campaigns that communicate our roadmap and the value of new products to existing customers.
• Build upsell and cross-sell nurture flows.
• Produce content for ABM campaigns, from micro-vertical programs to 1:1 account campaigns and source the customer data these programs need.

Customer advocacy & reviews

• Build and run our customer referral program.
• Manage the pipeline of customer quotes and logo permissions.
• Source customers for case studies (production is handled by our Content team) and recruit customer speakers for events.
• Run internal and external campaigns to earn high ratings and rankings on review sites such as G2 and Capterra.

Customer insights, voice of the customer & retention

• Turn product usage (Mixpanel) and CRM (HubSpot) data into customer insights that feed our campaigns and positioning.
• Collect customer feedback, report on NPS, and route insights to Product Marketing
• Partner with Customer Success and own the CSAT and NPS survey cadence and make sure responses get the right follow-up.
• Partner with Customer Success on customer health reporting and set up campaign triggers for accounts that show churn risk.

What We're Looking For

We’re looking for a hands-on customer marketer who is equally at home with data and with words. You build programs from scratch rather than waiting for a playbook; you work easily across teams, and you always make the customer the hero of the story.

The Ideal Background

• 3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company.
• Hands-on experience building email journeys and segmentation in HubSpot.
• A track record in customer advocacy, such as references, case studies, referral programs, or review-site campaigns (G2, Capterra).
• Experience with account-based marketing.
• Excellent written and spoken English.

Why Factbird?

People are at the heart of everything we build. We believe great products come from empowered teams — and we work hard to create an environment where you can do your best work and have space for life beyond it.

Here’s what you can look forward to:

• Flexible working hours: We trust you to manage your time. Life isn’t one-size-fits-all, and neither is work.
• Competitive salary: We offer compensation that reflects your skills, experience, and impact.
• Internet reimbursement: Stay connected and productive, wherever you choose to work from.
• Thoughtful, human onboarding: We’ll support you step by step, giving you the context, tools, and guidance you need to feel confident from day one.
• A career path that grows with you: Through bi-yearly Individual Development Plan conversations, we’ll work together to shape a career journey that fits your ambitions.
• Company-wide kickoffs & team days: We regularly come together across teams and regions to connect, celebrate, and align on what’s next.
• A global, inclusive culture: We’re proud of our diverse backgrounds and perspectives — and we actively celebrate them in how we work and collaborate.

At Factbird, we believe that great work starts with people feeling respected, valued, and included. We are proud to be an equal opportunity employer and are committed to building a workplace where everyone has the opportunity to thrive.

All employment decisions at Factbird are made based on business needs, role requirements, and individual qualifications, without discrimination based on gender, gender identity or expression, age, disability, marital or family status, nationality, ethnic or social origin, religion or belief, sexual orientation, or any other characteristic protected under applicable European and local employment laws.

We celebrate diversity in all its forms and believe that different backgrounds, perspectives, and experiences make our teams stronger and our work better. We warmly encourage all qualified candidates to bring their whole selves to Factbird.