Creative & Content Lead

Demant; Bulbjergbakke; On-site; DKK 700,000 - 900,000; Full time

Job summary

Demant is seeking a Senior Creative & Content Lead to shape how a global brand expresses itself across 20 markets. You will own content and copy frameworks, partner with agencies, and set standards for creative quality across channels.

You will drive modular content strategies and write for international audiences with clear English. You will work with the Creative Director and a six-person, close-knit Global Marketing team to execute high-impact campaigns, expanding Demant’s reach in owned

Qualifications

• 10+ years of experience in copywriting, creative, or content strategy.
• Experience working across the full marketing funnel and CRM.
• Portfolio demonstrating creative judgement across formats and channels.
• Experience directing agency partners in a hands-on, collaborative capacity.
• Excellent written English for international audiences.

Responsibilities

• Develop content and copy across awareness, consideration, and retention for owned channels, social, web, email, and direct mail.
• Act as a creative partner to agency teams, providing input throughout development.
• Work with the Creative Director to establish brand tone, expression, and quality standards.
• Build modular content frameworks for 20 local markets.
• Write with international audiences in mind; clear, accessible English.
• Collaborate with designers and motion colleagues to bring ideas to life.
• Develop and manage AI-supported content tools to extend capacity.
• Present creative recommendations and outcomes to stakeholders globally and locally.

Skills

Copywriting

Creative leadership

Content strategy

Agency collaboration

Excellent English

Stakeholder management

AI content tools

Cross-functional teamwork

Tools

AI content tools

Job description

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This is a senior creative role with genuine reach. As Creative & Content Lead, you\'ll shape how a global brand expresses itself across 20 markets — owning the content and copy frameworks that local teams build from, acting as a hands-on creative partner to our agency relationships, and helping set the standard for what great looks like across every channel and touchpoint.
You\'ll work across the full funnel — brand awareness, consideration, conversion, and retention — across social media, web, email, direct mail, and owned channels. If you\'re a senior creative who wants your work to matter at scale, this is the role.

What You\'ll Be Doing

• Developing content and copy across awareness, consideration, and retention — for owned channels, social, web, email, and direct mail
• Acting as a creative partner to agency teams, providing direct input and feedback throughout the development process
• Working with the Creative Director to establish and evolve brand tone of voice, creative expression, and quality standards
• Building modular content frameworks that 20 local market teams can adapt for their audiences
• Writing with international audiences in mind — clear, accessible English that translates well across cultures
• Collaborating with designers, motion colleagues, and internal partners to bring ideas to life
• Developing and managing AI-supported content tools to extend the team\'s capacity
• Presenting creative recommendations and outcomes to stakeholders across global and local teams

What We\'re Looking For

• 10+ years of experience in copywriting, creative, or content strategy
• Experience working across the full marketing funnel, including owned channels and CRM
• A portfolio demonstrating creative judgement and execution across a range of formats and channels
• Experience working with or directing agency creative partners in a hands‑on, collaborative capacity
• Confidence presenting and communicating with diverse stakeholders
• Excellent written English, with experience writing for international audiences and translation

About the Team

You\'ll be joining a small, close‑knit creative team of six within Global Marketing, responsible for ensuring that all content from Global is on-brand and effective. Everyone\'s contribution is visible and valued. The culture is open and non-hierarchical — ideas are welcomed from everyone, and there\'s real scope to shape how we do things.
You\'ll work closely with the Creative Director, who sets overall brand vision and standards, and you\'ll have the creative authority and autonomy to execute against that direction — leading your own projects, driving creative quality, and making the calls that keep work moving. As a team serving 20 markets worldwide, the work is varied, international in scope, and constantly evolving.

What You\'ll Gain

Your work will reach a global audience across 20 markets, and your creative input will genuinely shape the brand. You\'ll have real ownership of your projects and the space to bring your own ideas forward. You\'ll work closely with a collaborative manager who is invested in the work and in your development, while giving you the autonomy to lead. It\'s a role where you\'ll grow, have influence, and see the impact of what you create.

This is a full-time position based at our headquarters in Smørum, in the Greater Copenhagen area.

At Demant, we value diversity, equity and inclusion (DE&I) and are committed to fostering an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, or educational background. Diversity is part of our cultural DNA, and we particularly encourage women in STEM fields to apply, supporting United Nations Sustainable Development Goal 5 on gender equality.

About Demant

Demant is a world-leading hearing healthcare and technology group built on a heritage of care, health, and innovation since 1904. The Group offers innovative technologies, solutions, and expertise to help people hear better. In every aspect, from hearing care, hearing aids and hearing implants to diagnostic equipment and services and audio solutions, Demant is active and engaged. Headquartered in Denmark, the Group employs more than 21,000 people globally and is present with solutions in 130 countries where we create life-changing hearing health and high-end audio and video solutions. William Demant Foundation holds the majority of shares in Demant A/S, which is listed on Nasdaq Copenhagen and among the 25 most traded stocks.