Business Development Manager, Next-Generation Products

st-group-careers; Gentofte Kommune; Hybrid; DKK 615,000 - 750,000; Full time

Job summary

Scandinavian Tobacco Group (STG) is seeking a Business Development Manager for its Next Generation Products team in Copenhagen. This hybrid, full-time role focuses on shaping a global product portfolio and identifying strategic growth opportunities beyond tobacco across markets.

You will lead cross-functional initiatives, collaborate with R&D, marketing and sales, and report to the Head of Business Development. English fluency and travel up to 15% are required.

Qualifications

• 3-5 years of experience in business development and/or project management in multinational FMCG.
• Strong analytical skills and strategic thinking with growth mindset.
• Excellent project management and cross-functional collaboration abilities; travel 10-15%.

Responsibilities

• Lead Category Development: develop and implement strategies for next generation products; analyze market trends and competitors; adjust portfolio performance.
• Business Growth & Development: identify new opportunities; lead cross-functional teams to drive revenue growth; evolve product portfolio with market insights.
• Global Collaboration: work with regional teams to adapt strategies for local markets; drive global rollout and synergies.
• New Business Opportunities: identify trends; develop business cases; collaborate with R&D, marketing and sales to launch new categories; monitor performance.

Skills

Analytical skills

Strategic thinking

Project management

Stakeholder mgmt

Excel

PowerPoint

English fluency

Job description

Job Description

Business Development Manager, Next-Generation Products

Location:Copenhagen, Denmark

Working hours:Full-time

Work model:Hybrid

Contract type: Permanent

Posting Start Date:8/26/26

Gentofte, DNK, 2820,

ABOUT THE ROLE

We are excited to offer an incredible opportunity for a Business Development Manager to join Scandinavian Tobacco Group’s growing Next Generation Products team. In this pivotal role, you will be essential in supporting our innovative ventures beyond tobacco, using strategic insights and a strong understanding of global market trends. Moreover, you will be responsible for shaping and managing our global product portfolio while identifying strategic business opportunities to drive global growth. You will work cross-functionally to deliver and execute portfolio strategies & business development opportunities that help grow our brands and company.

Your role as a self-reliant professional is crucial in our fast-paced environment. A key part of your role will involve ensuring clear communication and alignment within the organization, while fostering robust professional relationships. You will be reporting to the Head of Business Development.

WHAT WILL YOU BE RESPONSIBLE FOR?

Lead Category Development:

• Develop and implement comprehensive strategies for next generation products, ensuring alignment with consumer preferences and market trends.
• Analyzing market trends, consumer preferences, and competitor activities to identify opportunities and threats for the brand and category portfolio to improve performance & profitability.
• Evaluate the performance of the portfolio and adjust as needed to ensure it continues to deliver growth and profitability.

Business Growth & Development:

• Identify and evaluate new business opportunities, including market expansions, strategic partnerships, and potential acquisitions.
• Lead cross-functional teams to develop and execute business development initiatives that accelerate revenue growth and expand market presence.
• Leverage data and market insights to continuously evolve the product portfolio, ensuring the company remains ahead of industry trends.
• Utilize market research and consumer insights for the development of the next generation products portfolio strategy and to define its role and roadmap.

Global Collaboration:

• Work closely with regional and local teams to adapt portfolio strategies to local market needs and ensure the successful global rollout of new products.
• Ensure a cohesive approach to portfolio management and business development across markets, driving synergies and efficiencies globally.

New Business Opportunities

• Identify and assess emerging trends and consumer needs to develop new product categories that align with the company's strategic goals.
• Lead the exploration and validation of new business ideas through market research, pilot programs, and feasibility studies.
• Develop business cases for new category initiatives, including market analysis, financial projections, and risk assessments.
• Collaborate with R&D, marketing, and sales teams to bring new product categories from concept to market launch.
• Establish strategic partnerships and alliances to support the development and growth of new categories.
• Monitor and evaluate the performance of new categories, making data-driven adjustments to ensure their success and profitability.

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• 3-5 years of experience in business development and/or project management, ideally within multinational FMCG companies. Global/regional experience is preferred.
• Strong analytical skills and strategic thinking with a track record of identifying and capitalizing on growth opportunities.
• Deep understanding of consumer behaviour, what drives their decisions and how we can adjust our strategies to fit their needs and expectations.
• Excellent project management skills, with experience leading cross-functional teams & influence senior stakeholders.
• Strong communication and relationship-building abilities across diverse global teams.
• Good Excel and PowerPoint skills and proven experience in utilizing data analytics tools.
• Fluency in English and ability to travel up 10-15% of the time.

Working at STG &What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next.

For this role, the Annual Base Salary ranges from615.000 DKK to 750.000 DKK/yearlycorresponding to the level of the position, expected experience and responsibilities.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you’ll be invited to continue through our hiring process, which may include the following steps:

• Recruiter screen
• Interview with the hiring team
• Assessment, case study, or work sample, if relevant
• Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.