B2B Marketing Manager at CFO insights

CFO Insights; København; On-site; DKK 500,000 - 700,000; Full time

Benefits offered by this job

Opportunity for impact

Inspirational guidance from leadership

Unlimited growth potential

Travel opportunities

Skill development through training

Job summary

A leading finance organization based in Copenhagen seeks a B2B Marketing Manager. The ideal candidate will take ownership of marketing initiatives, including email campaigns, social media management, and website optimization. This role offers great potential for professional growth and the opportunity to work closely with a high-performing team. Work is based in the office, and flexibility in the start date is available. This is perfect for someone with a strong work ethic and excellent communication skills.

Qualifications

• Relevant work experience in the marketing field.
• Strong communication skills, both verbal and written.
• Ability to organize and prioritize workload effectively.

Responsibilities

• Manage email marketing campaigns, including copywriting and strategy.
• Oversee social media growth and engagement on LinkedIn.
• Ensure graphic design aligns with brand identity.
• Optimize website for SEO and user experience.
• Analyze performance metrics to improve marketing initiatives.
• Manage paid advertising and PPC campaigns.

Skills

Email marketing

Social media management

Graphic design

SEO optimization

Analytical skills

Job description

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next B2B Marketing Manager.

About us

CFO Insights is Northern Europe’s largest CFO forum and aims to connect and develop CFOs, finance leaders, and tomorrow's innovators by addressing the issues of the future CFO. We are connecting more than 11,000 professionals from more than 15 countries.

CFO Insights is part of United Media (https://www.united-media.com/) which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. As of today, we have organically launched 8 media companies and acquired one.

What we offer you

As our B2B Marketing Manager you get the unique opportunity to take ownership of our content. You’ll be working in-person in our HQ in Copenhagen where you will constantly be pushed out of your comfort zone. To ensure a never ending growth curve, we provide you with:

• Opportunity of having a real impact - You’ll be getting operational experience in a start-up where both your work and the results are highly tangible and matter to the business.
• Inspiration and guidance - A chance to work closely with our high performing team as well as with the CEO and founder of our company.
• Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally.
• Travel opportunity: You would be joining our conferences overseas.
• Invaluable transferable skills - boost your interpersonal, research, organisation, outreach and project management skills through experience and training.

Your Responsibilities

Responsibilities in this job will vary however, they will be most centred around:

• Email marketing: Manage copywriting, graphics, strategy and optimisation for our newsletter, product updates and exclusive promotions.
• Social media growth management: Manage and grow our LinkedIn - our largest channel to interact with our audience - and frequently test new content formats. We would also like you to help us leverage our content on YouTube and launch our Twitter.
• Graphic design: You will be responsible for our visual identity across all of our marketing channels. We will make sure you’re equipped to do this in the best way possible.
• Website: Design, SEO activities, UX optimisation. Work with us on improving and launching new formats that reflect our brand identity.
• Analytics: To continuously measure and improve our performance metrics across channels. You will be working towards challenging targets and KPIs.
• Paid advertising and PPC campaign management.
• Synergy: To collaborate with the other departments to identify content worth sharing with our audience, and also to inform them of our brands’ progress.

What we expect from you

We are looking for candidates who:

• Have a relentless drive and desire to be the very best at what they do;
• Have work experience in the marketing field;
• Possess an unparalleled work ethic with a high sense of urgency;
• Take ownership of everything they do, are proactive and follow through on commitments;
• Are curious about people and love to speak, build and nurture relations;
• Are an excellent communicator (especially) verbally and in writing;
• Are well‑organised and display the ability to structure and prioritise their work.

Startdate

Flexible

Monday - Friday we work from our office and do not offer remote work.