AI-Powered B2B Campaign Lead

Trackunit; Denmark; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Training & development

Social events & team interactions

DEI initiatives

Job summary

Trackunit is seeking a Campaign Manager to orchestrate integrated, multi-channel campaigns that connect our story to the right buyers and convert that connection into demand, pipeline influence, and brand outcomes.

You will bring planning discipline and cross-functional coordination to global campaigns, partnering with Field Marketing, Product Marketing, Digital Marketing, and Design. The role reports to the VP of Marketing, Brand & Comms.

Qualifications

• Master’s degree in Marketing, Communications, Business, or related field.
• 5+ years running integrated B2B SaaS campaigns end-to-end.
• Experience with email, paid media, ABM, webinars/events, and content—from brief to launch and optimization.
• Strong planning and project management discipline with calendars, budgets, timelines and cross-functional workstreams.
• Clear messaging and editorial skills to translate positioning into campaign narratives and assets.
• Experience with HubSpot, Salesforce, Asana, Figma and AI tools for marketing workflows.
• Hands-on experience designing AI-assisted workflows, including prompt libraries and governance.
• Analytical mindset; experience reporting campaign KPIs.
• Collaborative and cross-functional coordination across teams.
• Strong campaign planning mapping objectives to audiences and journeys.
• Professional proficiency in English.

Responsibilities

• Own end-to-end planning and execution of integrated campaigns (digital, email, paid, content, webinars).
• Translate positioning and use cases into coherent campaign narratives and offers; sequence launches across funnel.
• Lead execution to milestones; manage risks, dependencies, and cross-functional contributions.
• Safeguard tone-of-voice and brand consistency across assets and channels; ensure cohesion from top-of-funnel to sales enablement.
• Develop campaign asset suites (ads, landing pages, emails, plays, one-pagers) that are on-brand and conversion-oriented.
• Map content to buyer-journey stages; perform gap analyses and commission assets to advance progression.
• Own the Campaign Architecture Playbook; run a unified editorial calendar with regional input.
• Establish briefs, QA checklists, and cadences to raise execution quality and speed to market.
• Coordinate across Product Marketing, Field Marketing, Digital Marketing, and Design; localize messaging with SLAs.
• Liaise with agencies and partners to ensure clear briefs, budget alignment and KPI-driven optimization.

Skills

Campaign management

Integrated B2B SaaS campaigns

Email marketing

Paid media

ABM

Webinars

Content marketing

Planning and project management

Messaging & editorial

Analytics & KPI reporting

Cross-functional collaboration

Campaign planning

English proficiency

Education

Master’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Asana

Figma

AI tools (ChatGPT, Claude, custom GPTs/agents)

Job description

Trackunit is seeking a Campaign Manager to orchestrate integrated, multi-channel campaigns that connect our story to the right buyers and convert that connection into demand, pipeline influence, and brand outcomes.

You will bring planning discipline and cross-functional coordination to global campaigns, partnering with Field Marketing, Product Marketing, Digital Marketing, and Design. The role reports to the VP of Marketing, Brand & Comms.