AI & MarTech Lead

Flügger group A/S; Rødovre Kommune; On-site; DKK 1,000,000 - 1,500,000; Full time

Job summary

Flügger Group A/S is seeking an AI & MarTech Lead to join the Digital Sales team in Denmark. You will own the MarTech and CRM landscape, optimize product feeds, and drive AI discoverability across channels while staying hands-on with the data layer.

You will lead two specialists, shape the data foundation for 5,000+ colours, and translate AI trends into concrete initiatives that align with the commercial strategy.

Qualifications

• MarTech & CRM leadership and ownership of integration landscape (HubSpot preferred).
• Deep understanding of data flows and making data LL(M) ready for AI.
• Experience with product feeds and feed optimization at scale.
• Strong knowledge of performance marketing to lead and challenge specialists.
• Forward-looking on AI discovery, GEO and agentic commerce.
• Leadership experience or readiness to advance into it while keeping hands-on craft.
• Clear communication in English; Danish is a plus.

Responsibilities

• Lead and develop the MarTech & CRM team, giving direction and technical support.
• Own the technical data foundation and make large data LL(M)-ready.
• Optimize our product feeds technically and ensure data is complete and correct.
• Maintain a healthy CRM (HubSpot) and integration landscape.
• Scale colour-by-product feeds to 5,000+ colours via automation.
• Define and own AI discoverability and align data for cross-channel use.
• Collaborate with Platform & Experience, Analytics and Online Products.

Skills

MarTech leadership

Data modeling

Feeds optimization

HubSpot integration

English communication

Team leadership

AI discovery

Job description

Requisition ID: 4227

City: Rødovre

Job Category: Commercial(COM)

Flügger is a proud supplier to professional painters and quality-conscious consumers. We are at the forefront of the movement toward a greener construction industry and support professional painters through partnerships, high-quality products, and inspiring design.

We are looking for an AI & MarTech Lead to join our growing Digital Sales team at Flügger!

At Flügger Group A/S, you will join the Digital Sales team, where we thrive in the intersection between strategy, technology and sales. You will play a pivotal role in how AI visibility defines sales strategy.

The way people find and choose paint is changing. Search is moving into AI engines, and agentic commerce is coming fast. Whoever gets found in that new landscape wins the customer long before they reach a shelf or a shop. That makes our product data one of our most valuable commercial assets, and this role is where we turn it into an advantage.

This is a role with real reach. You own the MarTech and CRM landscape, performance marketing and our AI discoverability, and you stay hands‑on in the data layer yourself. You’ll build one data foundation that serves both our product feeds and AI: pay once, benefit twice. The work you do shapes what our commercial strategy can realistically aim for over the next few years.

You will report to Head of Digital Sales & Standards and take people responsibility for two specialists within Performance Marketing and CRM.

Your Tasks And Responsibilities

• Leadership and team development: You lead and develop the MarTech & CRM team, giving both specialists direction, sparring and technical support
• Data and technical foundation: You own the technical data and make large volumes of data LLM‑ready
• You optimise our product feeds technically and keep the data complete and correct
• You keep our CRM (HubSpot) and integration landscape healthy
• You scale our colour‑as‑a‑product feed from a proven few hundred toward 5000+ by automating SKU, barcode and feed generation rather than doing it manually
• AI discoverability and strategy: You own our AI discoverability and structure our data, so we’re found by AI engines today and ready for agentic commerce tomorrow
• You build one data foundation that powers all channels and AI
• You follow developments within GEO, AI search and agentic commerce, and translate them into concrete initiatives
• You make sure MarTech and performance marketing pull in the same direction as the commercial strategy
• Collaboration across the business: You take part in MarTech, CRM and data forums across Commercial
• You work closely with Platform & Experience, Analytics and Online Products
• How We Measure Success: Share of products online and correct in product feeds, scaling toward 5.000+ colours
• Performance marketing efficiency measured on ROAS and qualified leads
• Our presence and findability in AI search over time

Who are you?

You are technically strong and comfortable with your hands in the data, while also able to set direction for others. You understand that MarTech only creates value when tools and data genuinely support commercial goals, and you can bridge the commercial and technical sides of the business.

We imagine that you:

• Have solid MarTech and CRM experience and can take ownership of an integration landscape, ideally including HubSpot
• Understand data flows in depth and can make data LLM‑ready yourself
• Have experience with product feeds and feed optimisation at scale
• Know the performance marketing discipline well enough to lead and challenge a specialist in it
• Are forward‑looking on AI‑discoverability, GEO and agentic commerce
• Have leadership experience, or are ready to take that step without letting go of the craft
• Communicate comfortably in English; Danish is an advantage but not a requirement.

Why join our team?

• Ownership from day one. AI discoverability is a domain we’re building, not one you inherit fully formed. You set the direction, and you have the mandate and budget to act on it.
• Visible impact. Digital Sales sits close to commercial decisions. What you build in the data shows directly in how we’re found, how we sell, and where the strategy goes next.
• Hand‑on leadership. You won’t be managed away from the work. This is a role where technical depth is an asset, not something you leave behind when you get a team.
• A team that works across the boundary. We sit between strategy, technology and sales, and we work closely with Platform & Experience, Analytics and Online Products rather than in silo.
• A brand with real substance behind it. Flügger has been making colour for generations, and we’re now bringing that into an AI‑driven commercial reality. That’s a rare combination of heritage and greenfield work.

If you have questions about the role, you are welcome to contact Head of Digital Sales & Standards, Jens Havreballe on [phone].

Ansøgningsfrist: 28. oktober 2026

Arbejdsplads: Islevdalvej 151, 2610 Rødovre

Beskæftigelsesgrad: Fulltime

Varighed: Permanent contract

Stilling: AI & MarTech Lead

Kontakt: Jens Birch Havreballe

E-mail: [e-mail]

Telefon: [phone]

I Flügger ser vi udelukkende på kombinationen af personlige og faglige kompetencer og kvalifikationer, når vi vurderer kandidaters egnethed. Vi værdsætter mangfoldighed og individets ret til at være sig selv med lige muligheder.

Om Flügger

Flügger Group er en international børsnoteret virksomhed med en omsætning på ca. 2,2 milliarder DKK og ca. 1700 medarbejdere på tværs af grænser. Vi er en familiegrundlagt og -ledet virksomhed, stor nok til at gøre en forskel, men stadig lille nok til at bevare vores entreprenørånd. Vores team består af dedikerede og dygtige mennesker, der virkelig engagerer sig og opbygger en uovertruffen ekspertise indefra

Working at Flügger

We are an informal, down‑to‑earth workplace with high ambitions, and we constantly strive to improve ourselves and our business. Our employees are the very core of the company and key to our continued success. When our employees grow, Flügger grows, making continuous development a high priority in Flügger.

Our headquarter is based in Denmark but you will find that we also have positions in Sweden, Norway, Poland, Iceland and China. We pride ourselves on our international outlook and it is important for us to create a culture of diversity, well‑being, and good cooperation across departments throughout Flügger. We believe that a diverse team fosters creativity and drives success.

Ready for a colourful career at Flügger?

When you work at Flügger Group, you help bring colour and joy to countless customer projects, whether they are in urban spaces or in private homes. To us, it is not just about paints and painting products; it is about providing our customers with professional advice and the right solution that guarantees a successful outcome.

So, if you are passionate about making a difference and you thrive in a collaborative environment, we would love to hear from you!