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Performance Marketing Manager (m/f/d)
Zusammenfassung
A leading car leasing platform in Düsseldorf is looking for a Performance Marketing Manager to drive the optimization of marketing campaigns. You'll manage campaigns across various platforms and collaborate with internal teams to implement effective marketing strategies. The ideal candidate has over 2 years of experience in performance marketing, is knowledgeable in Google Ads and Meta Ads, and possesses excellent German and English skills.
Qualifikationen
- 2+ years of hands-on experience in performance marketing.
- Solid knowledge of various ad platforms including Google and Meta.
- Experience with product feed management tools.
Aufgaben
- Manage and optimize performance marketing campaigns.
- Collaborate with BI and Tech teams on tracking events.
- Conduct A/B testing and derive recommendations.
Kenntnisse
Tools
LeasingMarkt.de is Germany’s No. 1 platform for car leasing. We are a team of around 80 employees based in Düsseldorf and have been part of the AutoScout24 Group since 2020. On LeasingMarkt.de, customers can quickly and easily find the right car leasing deal from over 1,000 dealerships and brand partners, attracting over two million visitors per month.
We are looking for a Performance Marketing Manager (m/f/d) to join us full‑time in Düsseldorf.
What you’ll do:
- Operative management, execution, and optimization of our performance marketing campaigns with a focus on app performance marketing, SEA (Google Ads, YouTube), and paid social media (Meta, TikTok)
- Hands‑on work in SEA and paid social accounts: creation, testing, and optimization of campaigns, ad groups, creatives, audiences, and bidding strategies.
- Collaboration with BI and Tech teams to implement new events, pixels, and server‑side tracking.
- Regular data consistency checks and deriving data‑driven recommendations for action.
- A/B testing and data‑based scaling: developing test strategies, comparing performance, and continuously optimizing creatives, funnels, and audiences.
- Cross‑channel collaboration with internal teams (BI, CRM, Product, Design, Content) to ensure a consistent and efficient marketing strategy.
- Expansion and innovation: identifying new performance channels and ad formats, especially in the app and mobile marketing environment.
What you’ll bring:
- 2+ years of hands‑on experience in performance marketing, ideally in an e‑commerce, platform, or app environment.
- Solid knowledge of Meta Ads, Google Ads, TikTok Ads, and app marketing (Adjust & Appsflyer).
- Experience with product feed management tools (e.g., Productsup) and tracking setups via Google Tag Manager.
- Confident use of attribution models and evaluation of cross‑channel performance.
- Analytical thinking, data‑driven decision‑making, and a strong affinity for testing and optimization.
- You enjoy teamwork, are hands‑on, creative, and passionate about digital growth.
- Excellent German skills (C1/C2) and fluency in English.
Interested in building your career at LeasingMarkt.de? Get future opportunities sent straight to your email.
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