VP Marketing (all genders)

lawpilots; Berlin; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading EdTech company in Berlin is seeking a VP of Marketing to lead marketing efforts in the DACH region. This role requires strategic leadership in demand generation and positioning the company as a top vendor for digital compliance training. The ideal candidate will have several years of experience in B2B SaaS marketing, strong brand positioning capabilities, and proficiency with CRM tools like HubSpot and Salesforce. This position offers a hybrid work model with flexible hours.

Leistungen

28 vacation days plus one additional day per year

Subsidized sports, lunch, or public transport

Flexible working hours

Meeting-free Focus Fridays

Qualifikationen

• Several years of experience in B2B demand generation and enterprise marketing.
• Strong expertise in brand positioning and storytelling.
• Solid experience with marketing automation and CRM tools.

Aufgaben

• Define and execute the go-to-market strategy for the DACH region.
• Manage demand generation and account-based marketing programs.
• Lead and develop a team of 6 FTEs.

Kenntnisse

B2B demand generation

Account-Based Marketing (ABM)

Brand positioning

Data-driven decision making

Fluency in German

Fluency in English

Collaborative leadership

Tools

HubSpot

Salesforce

Jobbeschreibung

Your Next Destination lawpilots

As VP Marketing you will lead lawpilots marketing function into its next phase of growth. You will own the enterprise marketing strategy for the DACH region build vertical go-to-market approaches and position lawpilots as the trusted partner for regulatory learning. Youll report directly to the Chief Revenue Officer be part of the leadership circle and collaborate closely with Sales Product and Customer Success to drive growth visibility and impact.

Ready for Take-off Your Mission

• Define and execute the enterprise and vertical-focused go-to-market strategy for the DACH region targeting companies with 250 employees .
• Build industry-specific narratives and campaigns to position lawpilots as the vendor of choice for digital compliance training .
• Own demand generation and account-based marketing programs including paid digital SEO / SEM events and partner marketing .
• Lead coach and develop a team of 6 FTEs while re maining h ands-on in campaign design content creation and digital execution.
• Strengthen brand visibility and reputation through storytelling thought leadership and PR / analyst relations .
• Partner closely with Sales to drive enterprise pipeline growth and wall- to -wall adoption across key accounts .
• Manage marketing analytics and reporting to ensure data-driven optimization and accurate pipeline attribution .
• Plan future team structure budget and organizational design as ARR grows .

What you bring on board - Your profile

You are a hands-on marketing leader with a proven track record in B2B SaaS or tech scale-ups. You combine strategic thinking with executional excellence and bring a strong enterprise mindset.

You have :

• Several years of experience in B2B demand generation ABM and enterprise marketing .
• Strong expertise in brand positioning storytelling and data-driven decision making .
• Solid experience with marketing automation and CRM tools (e.g. HubSpot Salesforce).
• Fluency in German and English ( both ).
• A collaborative leadership style with a growth-oriented results-driven mindset.
• Experience in e-learning HR tech regtech or compliance is a plus.

Start your journey with us

• We warmly welcome you anytime to our office at Potsdamer Platz but you can also choose a hybrid or fully remote work model.
• You can organize your working hours flexibly and if you wish and upon agreement make use of a workation within Europe.
• We offer 28 vacation days plus one additional day per year up to a maximum of 30 days. On Christmas Eve and New Years Eve our office remains closed.
• We support your social engagement and grant you two additional days off per year for this purpose.
• We subsidize sports lunch or public transport up to 50 / month.
• Internally we place great value on our meeting-free Focus Friday.

We are an international team that lives diversity and inclusion. Our values Inspiring Excellence Ownership Learning and Trust shape our collaboration every day. Your journey starts with our onboarding weeks where you not only get to know our tools and processes but above all the people who will accompany you along the way. And every three months we celebrate a special highlight : our Allhands where the whole team gathers at the office to learn from one another celebrate achievements and recharge with new energy.

lawpilots GmbH is committed to creating a workplace of diversity and inclusion. Regardless of gender ethnic or social background religion age sexual orientation gender identity caregiving responsibilities or physical abilities we explicitly encourage all qualified candidates to apply. We firmly believe that the diversity of our employees is our strength. By exchanging different perspectives and ideas we foster an inspiring atmosphere that drives innovation and success. At lawpilots we continuously work on creating an environment defined by respect fairness and equal opportunities.

We warmly invite you to become part of our dedicated team and join us in revolutionizing the e-learning industry!

Our office at Potsdamer Platz is very well connected and fully accessible.

Required Experience

Exec

Key Skills

• Access
• Accomodation
• Electrical Commissioning
• Customer Support
• CRM
• Application Engineering

Employment Type: Full-Time

Experience: years

Vacancy: 1