Social Media Manager

Working Nomads; Deutschland; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global crypto company is seeking a Social Media Manager to lead their xStocks initiatives. This role requires over 7 years of experience in fintech/crypto and expertise in social media management. Candidates should have strong content creation skills and be fluent in Web3/DeFi. Join this innovative team in shaping the future of crypto.

Qualifikationen

• 7+ years in social and content for fintech/crypto.
• Fluent in Web3/DeFi and equities narratives.
• Strong writing and communication skills.

Aufgaben

• Craft social media content for various platforms.
• Engage with the xStocks audience meaningfully.
• Track growth and iterate based on insights.

Kenntnisse

Social media management expertise

Writing and editing skills

Understanding of Web3/DeFi

Creative content production

Analytical mindset

Experience in fintech/crypto

Tools

Sprinklr

Sprout Social

Figma

CapCut

Jobbeschreibung

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

Become a Krakenite and build the future of crypto!

The team

We’re seeking a chronically online, crypto-and-markets-native Social Media Manager to lead the xStocks social channels at Kraken, owning all things social across our tokenized-assets initiative and related onchain projects. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential and social is at the forefront of that.

We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude. If you’re a true degen with deep knowledge of Web3, L2s, DeFi, and crypto culture and you also get market structure, equities narratives, and the TradFi ↔ DeFi crossover—this role is for you. You’ll contribute far beyond community management to help shape the voice of xStocks at Kraken.

The opportunity

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for xStocks.
• Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
• Actively engage with the xStocks audience—reply, quote, poll, meme, and foster meaningful conversation.
• Build and maintain an always-on content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Translate product and ecosystem news—new asset/listings, feature launches, corporate actions, market campaigns, research drops—into clear, compelling narratives.
• Track growth and performance and iterate based on insights and experiments.
• Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

Additional duties and responsibilities as assigned.

Skills you should HODL

• 7+ years in social & content for fintech/crypto and highly collaborative, fast paced brand marketing activations and partnerships.
• Fluent in Web3/DeFi and equities narratives able to explain tokenized equities clearly.
• Comfortable handling high-paced social channels.
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to produce visually appealing content—whether it be briefing the design team, using Figma or being scrappy on CapCut.
• In-depth knowledge of social media platforms and social media management tools (Sprinklr, Sprout Social, etc.).

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.